For many folks, the start of 2019 means the start of a new career path. And sometimes that path may have started from the humblest of beginnings: a hobby.
Consider the story of an old acquaintance of mine. Janelle decided to turn her experience of completing her family’s genealogy into a new career for herself. She enjoyed the project so much she decided that she wanted to help others research their family history. Her plan, as Janelle explained to me at that time, was to move to Europe where she had traveled numerous times and set up shop in Germany to promote her services to American tourists and Europeans. She already knew French and German to communicate with the locals, and because she had researched her own family genealogy, she was familiar with the organizations she would need to contact for research.
Janelle also had saved up enough money to make the move to Germany. Once she had her plan in place, she bought an airline ticket with an open-ended return date good for up to a year. That gave her enough time to test out her business idea.
Janelle is one of thousands of people who have converted a hobby into a new career. But making the jump from hobbyist to a new career takes a major leap of faith and is not to be taken lightly. It takes guts, and it also takes a lot a creativity and planning. Janelle’s move occurred after long, thoughtful consideration of her priorities, abilities and goals. Experts say this thoughtful approach is necessary to make sure you don’t overlook any minor detail.
People choose to turn a hobby into a career for a variety of reasons: to seek more independence, express creativity, have a more flexible schedule, have more free time for family and travel, achieve greater work-life balance, or simply get more enjoyment out of the work they do. Many others do so because they are bored or dissatisfied with their current job, which can often backfire because you are running away from something rather than toward a new venture. Jumping ship to get away from an unpleasant environment without a plan or a safety net can quickly turn into a dead end.
Whatever your hobby may be, there is sure to be a way to earn money from it. Love playing piano? You can give piano lessons or provide musical accompaniment for live stage shows. Bakers can sell cookies at farmers’ markets, bikers can lead tours through the countryside, and writers can conduct writing workshops or help someone publish their life story.
The key to a successful transition from hobbyist to careerist is good planning, just as Janelle did. Experts at Legal Zoom suggest the following tips to successfully turn your hobby into a money-making venture.
* Go slow. Before taking the leap, try a short-term solution. Experiment as a side gig or get one or two steady clients before saying good-bye to your day job. By going slow, the transition is likely to “stick.”
* Establish a financial safety net. Make sure you have enough savings to support you or fall back on until you begin to earn income from your hobby.
* Brainstorm multiple ways to earn money from your interest. If you enjoy acting, consider doing more than just acting in plays. Consider doing voice over work, puppetry shows which require some acting skills, or teach acting classes.
* Have an emotional support system in place. Surround yourself with people who support the work you plan to do. During times of stress or self-doubt, these individuals can be a source of strength.
* Develop a business plan. No money-making venture should start without a business plan, which outlines your business goals and strategies for achieving them. Be sure to review the plan quarterly to make sure you are on track.
* Create a brand for your hobby-turned-business, and stick to it. Think about what you want your business identity to be. What do you want to be known for? Then use that brand to create your business name, logo and website.
* Learn to market yourself. This is especially important if you don’t have a marketing background. If you don’t market yourself, no one will find you or seek out your products or services. If you are uncomfortable with marketing yourself, have someone help you, such as a marketing college graduate looking for experience.
Want more help? Check out the Small Business Administration or local community college for workshops and classes about marketing and business development. SBA also offers a mentoring program to guide you through the startup process.
As the saying goes, “Do what you love and the money will follow.” By following these helpful tips, you can turn your passion into a more satisfying career that gives you greater independence, flexibility and creativity.