Congratulations! You’ve just signed up for a writer’s conference. Whether you’re attending your first conference or you’ve gone to a couple dozen in your career, there’s always plenty of prep work to do before you go. For one, you’ll need to pack your elevator pitch.
An elevator pitch is a brief description of who you are and what kind of writing you do. Most authors agree the pitch should be no more than 30 seconds long, or about 50 to 100 words. Since you don’t have a lot of time to make your points, you need to make every word and every second count.
But creating a pitch for the first time can be daunting. Even more experienced writers don’t always get it right and have to re-do theirs from time to time, especially as their projects change.
Why is an elevator pitch necessary?
There is some debate among literary agents about the purpose of elevator pitches and whether they are truly necessary. At the Book Ends Literary blog, agent Jessica Faust suggests that authors and would-be authors dump the traditional pitch in favor of real conversation. Some agents don’t want to be bombarded at a conference with pitches. They’d rather get to know you as a person and as a writer. They want to talk about publishing and the latest books you’ve read.
I can understand Faust’s point. Imagine being a literary agent at a conference attended by several hundred people. Would you want to be hounded by all these would-be authors? If that were me, I would want to hide out in a corner just to avoid the rush of people clamoring for my attention.
Still, it’s important to have an elevator pitch ready in case someone asks. Why? Because writers like to hear what other writers are working on, and agents and publishers are always looking for new talent and new book concepts. So when someone asks, “What are you writing?” you can be prepared to answer them, briefly and succinctly.
Moral of this story: don’t dump your elevator pitch altogether, but do keep it in your back pocket.
What should an elevator pitch include?
When you only have 30 seconds to make an impression, it can be challenging to squeeze as much information into your elevator pitch. Opt for the most important points. Avoid giving a chapter-by-chapter account of your story; that will simply take too long. Shorter is better, about 50 to 100 words, but have more points prepared in case you are asked follow up questions.
What genre do you write? – Mention what genre story you are writing. Is it women’s fiction, a memoir or a self-help book? For examples of some great elevator pitches in these three genres, see Bookbub’s Insights blog.
What is your current project? Give a brief summary of your story line, focusing on character and conflict. Then add context for the story – where does it take place in relation to the world we live in. Finally, consider why readers should care about your story.
What have you written previously? Even if you haven’t published anything before, say so. Instead, you can say, “This is my debut novel.”
Keep it snappy. Once you’ve written the key elements of your pitch, edit it so it will grab a listener’s attention.
Practice your pitch. Keep practicing your pitch so it feels comfortable rolling off your tongue. One of the worst things to happen is to sound too rehearsed and canned, or like you are speaking lines for a play. You want to come across as natural as possible.
Here’s a great tip from The Writing Cooperative. When someone asks how they can find out more about you and your writing, don’t just hand out your business card or spit out your website URL. There’s no guarantee that they will ever follow up with you and checkout your website on their own. Instead, say something like “I’ll be happy to give you that information. Do you have an email address I can send it to?” or ask for their business card. This way you can follow up with them after the conference. Be sure you really do follow up with a personal note.
Another important tip: don’t hound agents and publishers at conferences. Focus on creating conversation. Ask them how their day is going. Ask what authors they enjoy reading. Ask what sessions they’ve attended. Get the conversation started.
Then don’t be surprised if they turn the spotlight on you at some point and ask “What are you writing?” Then be ready to give your elevator pitch, naturally and comfortably.