Networking events can be tedious to attend, especially if you’re uncomfortable meeting new people. But they can be difficult to plan as well, particularly if the point of the event is to introduce participants to one another. It can be a challenge to come up with fun and innovative ways for participants to get acquainted.
In all the meetings and events I’ve attended over the years, a few have stood out for their sense of fun and creativity. That’s because the planners started off with an innovative ice breaker that set the tone for the evening.
Below are a few of those ice breakers. The next time you are faced with planning a networking event, experiment with one of these ideas. You can find other ideas by following the links at the bottom of this article.
1. The M&M Game
As participants enter the room, invite them to grab a handful of M&Ms from a bowl. Once they are seated, have them set aside three individual candies of different colors, which will be used as part of their introduction. Before they introduce themselves, the leader will reveal a set of questions they must answer based on their three candy colors they chose. The questions can be personal or business-related. For example, a red M&M might mean: What do you hope to learn from this session? A green one might mean: What business are you in? You get the idea. This exercise puts a twist on the traditional introduction at the start of the session. Plus you get to eat the candies afterward.
2. Fill-in-the-Blank Index Card
Each participant is handed an index card with twelve boxes, each containing a clue. Using the clues as a guide, the participant’s task is to match a person with the clue. For example, the clue might be “has green eyes.” The task is to find someone else attending the event who has green eyes. That person will put their signatures on that square. Each participant must move around the room, getting signatures from other attendees that match the description on the card. For larger crowds, it might be helpful to have three or four different versions of the card. Other suggested clues: shoe color, hair color, traveled to Europe (or Asia or South America), has a dog, has a bird, plays tennis, reads comic books, practices yoga, has three or more kids, lives in a high-rise building, lives in the suburbs, drives a SUV, etc. Mix it up. The goal is to have the card completely signed by twelve different individuals. This exercise assures that everyone meets at least twelve people during the event. It’s a great way to build a network in a safe, fun environment. For more fun, offer a prize for the first person to complete their card before the program begins.
3. The “Who Am I?” Guessing Game
Especially fun for a more relaxed environment, such as a part or a picnic. As people arrive, put a piece of paper on their backs with the name of a celebrity or other famous personality. Since they won’t know who they are, their task is to figure it out by asking questions about their famous personality. But there are three rules: They can ask no more than twenty questions; the questions must be answered with a simple ‘yes’ or ‘no’; the questions must be asked of twenty different people. For example, “Am I a female?”, and “Am I singer?” They keep asking questions until the answers add up to a complete picture of their character. Ideally, they will have met at least twenty individuals along the way. For more fun, you might consider offering a prize to the person who guesses who they are with the fewest clues.
4. Speed Networking
Speed networking is just like speed dating, except you’re not looking for someone to date, but someone to do business with, offer your services to or hire for a position at your company. Mind you, I have never heard of or participated in a speed networking event, but hey, if it works for dating, why not for business networking?
Speed networking would work like this. When people arrive, they are divided into group A and group B, regardless of gender. Just like with speed dating, group A people will remain seated at each of the tables while group B switch seats as they move from one table to the next for each round of conversation. Allow a set period of time for conversation, say five minutes, before the bell sounds and the line moves on. Participants can always continue their conversations after the speed networking event. After two hours, imagine how many people you could add to your business network. Many of them may not fit your needs at that time, but keep their business cards. You never know when you might need to talk with them later. (Editor’s note: I’ve never participated in a speed networking event, though I’m sure there are events similar in nature.)
Networking doesn’t have to be all work and no play. With some ingenuity, you can help participants break the ice with each other and get your meetings off to a rollicking, productive start.