Have you ever watched a comedian’s performance on stage when the jokes are making his audience laugh? Conversely, have you ever witnessed a comedian falter badly, knowing the jokes have fallen flat? The comedian knows, just by reading the audience’s reaction during the performance, whether his jokes are hitting the mark or not.
The ability to read an audience while performing is a useful skill in business too. Every time you interview for a job or make a presentation to a potential client, you have the chance to read the audience the way the comedian assesses theirs. But in the midst of performing, we can often forget to check in with the audience to notice how they are reacting to our message because we are more focused on our own behavioral responses.
How do you know if you have impressed your audience with your knowledge and credentials? How can you determine if the client is buying into your proposal? How can you determine if your responses are hitting the mark or if they are falling flat? There are numerous articles about how nonverbal communication can support our language during an interview or presentation. (You can find links to a few of them at the end of this article.) But few suggest how to “read” your audience’s nonverbal cues.
Usually business owners and employers are fairly practiced in maintaining a calm, non-committed demeanor. But if you pay close attention, they may send a few nonverbal signals showing the level of interest in you or your services. At the end of a meeting, the client or employer usually gives only a vague response, such as “We’ll get back to you next week.” Yeah, right, you think.
Any job seeker can tell you that the most frustrating aspect of interviewing is waiting for the call back. It’s difficult knowing what your fate is when it lies in someone else’s hands. By reading and understanding the employer’s or client’s nonverbal cues during the presentation, you can gain control of the process and keep the ball in your court.
It’s a delicate balance, staying aware of your own nonverbal communication while recognizing your audience’s. That can be difficult to achieve when you’re in the “heat of battle.” When you are focused more on your own nonverbal communications – remembering to smile, extending a firm handshake, making eye contact with each person in the room — it’s easy to miss the nonverbal cues your audience is sending you.
Generally speaking, nonverbal communication can reveal more about their intentions than anything they might say. Further what they say may not reflect what they’re really thinking. It’s up to you to cut through the clutter to read the message they’re really sending.
Here are four things to look at during your “performance”:
* Look at their body posture. Are they slouched or sitting up straight? If they lean forward, they’re paying close attention to what you’re saying. If they’re leaning back, they are cautious. If they’re leaning back in their chair with their arms folded in front of them, they’re not buying what you’re selling.
* Look at their head. Similar to their body posture, if their head leans in, they are paying close attention to you. If their head is tilted back, they may be more thoughtful and cautious. Watch their facial expressions too. If their eyebrows shoot up, they may be surprised. If their eyebrows are furrowed, they may be confused. Ask if they need you to clarify a point.
* Look at their eyes. It is often said that the eyes are the window to the soul. With that in mind, notice what kind of eye contact the client or employer is giving you. Are they looking at you or at other things, like their mobile phone, the note pad they’re writing on, or something else? The eyes can show pleasure or pain too. Do they look bored, like they can’t wait for the meeting to be over with, or are they enjoying something you said. Their eyes may be smiling even though their lips may not be.
* Look at their hands. What are their hands doing? Are they sitting calmly in their lap? Are they twisting a pen or playing with their wedding ring, which might be a sign they are nervous and eager to do something else. If they are taking notes, do they continue to scribble as you speak, or do they suddenly stop writing when you say something that gets their attention? That might be a sign that you said something that did not sit right with them.
By staying aware of your surroundings and noticing the subtle signals from the people you are meeting with, you maintain control of the meeting process and you can leave with a clear idea where you stand with the client. You won’t have to wait for them to tell you “we’ll let you know next week,” because you’ll already have their answer.