This week’s writing prompt: If there was a “Do-over” button, what event in your life would you like to do over or have a second chance at? Rewrite that event in your life the way you’d like it to turn out.
It’s not always easy to get people to read your stories or blog posts. It’s even harder to get them to like your work, share them or comment on them. How do you know people are reading your works? How do you know that they like what you’ve written? Figuring it out is like shooting an arrow at a target in the dark.
The most important thing is to pay attention to any feedback they give you. Which posts are getting the most likes? The more likes you receive, the more likely they enjoyed that story more than others. That might be a sign that perhaps they would like to see more content like that.
They may not always like the work you put out there, but that’s okay. As long as you meet certain expectations, they will like YOU. It’s up to you to give them what you want.
While you may not control how readers respond to your stories, you can control what you write and how it’s delivered. So whether you’re managing a blog or creating short stories or essays to share on Medium, here are six easy ways to make readers appreciate you what you do.
1. Be consistent with your writing. Set a schedule for when you post stories. If you manage a blog, decide how often you can post updates, whether it’s only once a week, or once a day or somewhere in between. Then stick to that routine. When people recognize the schedule you follow, they will likely follow along with you. They will begin to expect it. So if you post a story on Monday morning, they’ll look for it in their inbox. Readers like consistency and routine. It makes you easier to follow when you set that routine for them.
2. Keep your work clean and error-free. You might spend most of your time drafting stories and doing research, but don’t overlook the importance of proofreading. Check your grammar, spelling and punctuation to make sure it’s spotless. There’s nothing more annoying than reading a blog post filled with misspelled words; it’s distracting and it sends the message to readers that you don’t care about your work. Sure, there will be times when a misspelled word slips through after you’ve posted the story. That will happen. Readers will forgive an occasional error like that. Just be sure to take the time to proof your work before hitting the Publish button. Or if you’re unsure of your proofing skills, have someone else review it for you.
3. Write conversationally. Imagine that you are having a conversation over your favorite adult beverage with a close friend. You would likely ask the other person questions. You would probably use “you” to address them, and “I” when talking about yourself. Avoid heavy-handed descriptions and flowery speech that readers may not understand. Be blunt if you need to be, and don’t be afraid to break a few English writing rules if that’s what it takes to express yourself personally. The experts at Copyblogger have a few additional suggestions for writing conversationally on your blog.
4. Be passionate about your topic. Whether you’re writing a blog, a short story or an essay, be passionate about your writing. Indifference will come through, and readers will notice it. “It’s astounding how much better writing is when we write about something we care deeply about. The words flow easily, and we are much more convincing and engrossing,” writes Amy Newmark, publisher of the Chicken Soup for the Soul series in a Forbes magazine interview.
Maybe your passion is caring for your dogs. Then make dog care the focus of your blog. Then stop writing about things that have nothing to do with dog care, like the last restaurant you went to or the DIY home improvement project you attempted last weekend. When your topic is all over the map, you’ll have difficulty finding your target audience. When you stick with your core topic – dog care – you can expand your audience to include not only dog owners, but dog walkers, veterinarians, pet shelters and anyone who like dogs. Again, it’s about managing your readers’ expectations. If you establish early on that your blog is about dog care, readers will expect it from you again and again.
5. Give readers what they want. This is an extension of what I wrote about above. Pay attention to likes, comments and feedback from readers. They’ll tell you what they like best. If they respond positively to a particular story, say starting a dog walking business as a side hustle (to use the example above), then perhaps that is the angle you should keep writing about. If you’re a fiction writer, then give them fiction stories.
6. Give readers added value. Give them a few extras that will whet their appetite for good content. For example, I recently offered a weekly writing prompt which is consistent with my blog content about writing. In your case, you may decide to offer a weekly trivia question or a survey question related to a blog post. Those little extras become something new and interesting that readers can share with others, and makes them want to come back to see “what’s next?”
7. Be sure to respond to questions and comments. If readers really like what you’re writing, they’ll tell you by leaving a comment or asking a question. There’s nothing more flattering than receiving a compliment from a reader. Be sure to thank them though. Engage with them. Be responsive to their questions and comments. A simple thank you goes a long way to establishing trust with your readers.
It takes time for readers to find you and even longer for them to love you. But these simple steps will make it easier for them to appreciate what you have to offer.