Best Ideas from the Freelancers Union Conference

Photo courtesy of Pexels.com

As a follow up to my post last week about virtual conferences, below are some of the best ideas gleaned from the recent Freelancers Union virtual conference. While I’ve heard many of these suggestions in the past, it never hurts to hear them again.

1. Say YES to opportunities. In his keynote speech, activist and suicide survivor Darryl Stinson described how important it is to say yes to opportunities and to life. In one of the best quotes of the conference, Stinson says, “Massive success isn’t dependent on all the tasks you need to do; it’s dependent on the decision you need to make.” That singular decision is whether to say YES to your future. By saying YES, you open yourself up to people and situations that can help you achieve your goals. Saying YES puts you in a positive mindset to embrace opportunities as they come.

2. For better clients, find a niche. If you’re struggling to find quality clients, it might help to focus on a specific industry. Throwing a wider net might attract more clients, but they may not be the type of clients you need to be successful for the long term. There will be haters too – people who don’t understand your business or don’t need your product or service. Not everyone will need your services, and that’s okay. If they aren’t interested, move on. Instead, focus on the clients who do like you and want to do business with you.

3. Don’t be afraid to ask for assistance. Freelancers may work solo, but it’s still important to surround yourself with a support team, like mentors, colleagues and other freelancers. Join groups on LinkedIn and Facebook who share your interests, and be willing to give advice as much if not more than you receive. You can learn from each other.

4. Be ready to adapt to changing circumstances. It’s during those times that you can experiment and innovate. Some experiments will work out, while others won’t. Don’t be afraid to fail either. Through failure, you can learn something new about yourself and the creative process. You never know if that experimentation might turn into a viable product or service later.

5. Never start with the ask; focus on building relationships with prospects instead. A good place to prospect for clients is through social media. On LinkedIn, for example, you can check the company page for a list of employees, then search for individuals who have job titles that appear to be the person you want to reach. Next, search the person’s profile page to find out their interests and hobbies, if any. Then when you message them, begin a conversation by mentioning your common interest. Always focus on building relationships with potential clients. Offer to help, give advice, share information, recommend someone for a job, etc. Give, give, give and eventually that giving will be returned to you.

6. Build your personal brand that reflects the real you. Branding expert Diane Diaz defines a brand as “a gut feeling that a person has about a product, service, organization or a person.” When you build your brand, think about how you want to be perceived by potential clients. Then review all your social media channels to see if your outgoing message accurately reflects who you really want others to see. The right message will attract the best individuals and organizations that can help you achieve your goals.

7. Give yourself permission to brag. Diaz also says it’s important to tell others what you have achieved. Most women have been brought up to downplay their accomplishments. But bragging is perfectly okay if it’s done with honesty, Diaz says. “It’s not bragging if you are honest about what you bring to the table.” 

8. Maintain an “I am awesome” file. Collect thank-you notes, press clippings, announcements, memos from bosses and anything else from past employers and clients. Then whenever you feel discouraged, browse through them to remind yourself of what you have already accomplished and that you are appreciated.

9. Practice the art of “Act as if…” This exercise is intended to put your into a more positive frame of mind and erase any feelings of lack. The concept is simple: You act as if you already are the person you want to become, then you will eventually feel that way. If you lack confidence, for example, act as if you are confident. In time, you will begin to feel confident. Act as if you have already achieved the success you want, then you will feel successful. If you act it first, you will eventually become it.

What is the best idea you’ve ever received from a conference?

WordPress users, have you registered for WordPress.com Growth Summit on August 11-12? If you want to grow your blog business, this is a can’t-miss event. (Yes, I will be there too. No, I do not work for WordPress.com, but I thought this was worth passing along in light of my topic today.)

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