Tag: Virtual conferences

Best Ideas from the Freelancers Union Conference

~ The Regal Writer ~ Leave a comment
Photo courtesy of Pexels.com

As a follow up to my post last week about virtual conferences, below are some of the best ideas gleaned from the recent Freelancers Union virtual conference. While I’ve heard many of these suggestions in the past, it never hurts to hear them again.

1. Say YES to opportunities. In his keynote speech, activist and suicide survivor Darryl Stinson described how important it is to say yes to opportunities and to life. In one of the best quotes of the conference, Stinson says, “Massive success isn’t dependent on all the tasks you need to do; it’s dependent on the decision you need to make.” That singular decision is whether to say YES to your future. By saying YES, you open yourself up to people and situations that can help you achieve your goals. Saying YES puts you in a positive mindset to embrace opportunities as they come.

2. For better clients, find a niche. If you’re struggling to find quality clients, it might help to focus on a specific industry. Throwing a wider net might attract more clients, but they may not be the type of clients you need to be successful for the long term. There will be haters too – people who don’t understand your business or don’t need your product or service. Not everyone will need your services, and that’s okay. If they aren’t interested, move on. Instead, focus on the clients who do like you and want to do business with you.

3. Don’t be afraid to ask for assistance. Freelancers may work solo, but it’s still important to surround yourself with a support team, like mentors, colleagues and other freelancers. Join groups on LinkedIn and Facebook who share your interests, and be willing to give advice as much if not more than you receive. You can learn from each other.

4. Be ready to adapt to changing circumstances. It’s during those times that you can experiment and innovate. Some experiments will work out, while others won’t. Don’t be afraid to fail either. Through failure, you can learn something new about yourself and the creative process. You never know if that experimentation might turn into a viable product or service later.

5. Never start with the ask; focus on building relationships with prospects instead. A good place to prospect for clients is through social media. On LinkedIn, for example, you can check the company page for a list of employees, then search for individuals who have job titles that appear to be the person you want to reach. Next, search the person’s profile page to find out their interests and hobbies, if any. Then when you message them, begin a conversation by mentioning your common interest. Always focus on building relationships with potential clients. Offer to help, give advice, share information, recommend someone for a job, etc. Give, give, give and eventually that giving will be returned to you.

6. Build your personal brand that reflects the real you. Branding expert Diane Diaz defines a brand as “a gut feeling that a person has about a product, service, organization or a person.” When you build your brand, think about how you want to be perceived by potential clients. Then review all your social media channels to see if your outgoing message accurately reflects who you really want others to see. The right message will attract the best individuals and organizations that can help you achieve your goals.

7. Give yourself permission to brag. Diaz also says it’s important to tell others what you have achieved. Most women have been brought up to downplay their accomplishments. But bragging is perfectly okay if it’s done with honesty, Diaz says. “It’s not bragging if you are honest about what you bring to the table.” 

8. Maintain an “I am awesome” file. Collect thank-you notes, press clippings, announcements, memos from bosses and anything else from past employers and clients. Then whenever you feel discouraged, browse through them to remind yourself of what you have already accomplished and that you are appreciated.

9. Practice the art of “Act as if…” This exercise is intended to put your into a more positive frame of mind and erase any feelings of lack. The concept is simple: You act as if you already are the person you want to become, then you will eventually feel that way. If you lack confidence, for example, act as if you are confident. In time, you will begin to feel confident. Act as if you have already achieved the success you want, then you will feel successful. If you act it first, you will eventually become it.

What is the best idea you’ve ever received from a conference?

WordPress users, have you registered for WordPress.com Growth Summit on August 11-12? If you want to grow your blog business, this is a can’t-miss event. (Yes, I will be there too. No, I do not work for WordPress.com, but I thought this was worth passing along in light of my topic today.)

Six Takeaways from a Virtual Conference Weekend

~ The Regal Writer ~ Leave a comment
Photo courtesy of Pexels.com

Three days. Two virtual conferences. One head spinning with ideas.

That essentially sums up the recent weekend’s activities.

Imagine sitting in front of a laptop screen for three consecutive days attending online workshops, keynote presentations and education sessions. It was wall-to-wall education. By the end of three days, my head was throbbing with so many ideas, and my to-do list became as long as Merlin’s beard.

Virtual meetings have come a long way since the very first virtual set-up by AT&T in 1964. At that time, it was one closed-circuit TV screen connected to another in a different location. After the explosion of the Internet in the early 1990s, it was only a matter of time before the first virtual trade show was held in 1993. 

Then in the late 2000s, virtual conferences became more popular as the recession hit and companies looked for cost-effective ways to hold meetings for large groups of people. Today’s platforms are more sophisticated, allowing people from all over the world to gather in one virtual meeting place to listen to keynote speeches, attend online networking events, and meet one-on-one with clients or entire teams. There are more software and platforms available for online meetings than ever before.

AS the pandemic hit this spring, even more companies jumped on board, converting their in-person trade shows to the online platform, including Spring Fling 2020 which I had been looking forward to attending since the beginning of the year. Would the online presentation water down the conference experience? I answered that question this past weekend.

Below are my takeaways about my experiences with virtual conferences in general. In the near future, I’ll do more specific roundups of the individual conferences I attended hosted by Freelancers Union and Spring Fling 2020 (regional event of the Romance Writers of America).

Takeaway #1: The current pandemic crisis has made technology even more vital to our familial and collegial connections. Without technology tools and event platforms like Zoom, staying in touch with friends, family, colleagues and fellow volunteers would not be possible. Many platforms are fairly easy to use, even for novice users. Still both virtual conferences had their share of tech issues. Some speakers had difficulty staying connected to the platform while others experienced drop outs of sound and/or visuals. Some platforms work better with certain browsers over others. For example, the Accelevents conference worked better with Chrome than other browsers.

Takeaway #2: If you decide to attend a virtual conference, make goals for yourself about what you want to get out of it, just as you would if you were attending it in person. However, some feature may require more effort on your part. For example, if your goal is to meet at least three new people during the event, you might need to make the extra effort to attend the networking sessions since they occur in a separate hub, and most interactions aren’t likely to be by happenstance as they might be if you were there in person.

Takeaway #3: Pace yourself. There are as many sessions and workshops to attend during a virtual conference as there are at in-person events. It’s tempting to visit every one of them. If the experience becomes overwhelming, take a time out. Keep in mind your educational goals. That said, the nice thing about virtual events is you can jump from one session to another quickly without having to get up from your seat and move to another room.

Takeaway #4: Take good notes. There may not be handouts so make sure your notes are crystal clear. Since there are so many sessions, take time to review them a day or two later to refresh your memory. Even better, write one or two summaries of the sessions you attend and post them to a blog – just like I’ve done.

Takeaway #5: Chat rooms can be fun, but they can also be a distraction. It was fun to see the ongoing conversation going on in the chat room that ran alongside the presentation. Even the speakers would get involved in a side chat. It allowed for added interactivity that you might not get in an in-person event. The live chat also allowed participants to post questions, which speakers addressed at the end of the session. Still, it was tempting to get caught up in the commentary and lose track of what speakers were talking about. Other times, it was downright annoying, much like hearing people making snarky remarks about a movie that’s showing in a theater.

Takeaway #6: You can’t replace the energy of a live event. No matter how well planned the conference organizers make the event, it still feels like something is missing from the experience. In-person events seem to have a stronger collaborative energy. You can’t help but start conversations with people around you while you’re waiting for a session to start. You don’t get that with online events – or at least I didn’t. Sure, there is an ongoing chat during the sessions, but it’s more about commenting on what the speaker is presenting. Not sure if any of those chats led to a meaningful connection with a fellow attendee, however.

By the way, if you’re interested in participating in a virtual conference, check out WordPress.com’s Growth Summit event August 11-12, 2020 in the U.S. (No, I do not work for WordPress, but thought it was an interesting and timely item to share considering my topic today.)
 
Bottom line: You get out of a virtual conference what you put into it. I’ve always been interested in the education sessions rather than networking, so that’s where I put most of my effort. But if your goal is expanding your network, there are plenty of people to connect with at these virtual conferences.

With the end of COVID-19 nowhere in sight, virtual conferences will only get more commonplace. It will be interesting to see if they become a permanent fixture in the business world.

Have you ever attended a virtual conference? What was your experience like? Would you attend another one in the future?