Employers Value Good Writing, But Good Writers Are Hard to Find

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Many years ago when I worked for a property manager, I frequently drafted the manager’s correspondence to customers and residents. One day as she prepared to head out of town for business meetings, I happily volunteered to write a speech and a magazine article that she was obligated to write for a local association she belonged to. When she returned, she had two rough drafts on her desk to review. Needless to say, she was impressed. Not only had I saved her valuable time, but I showed that I brought added value to her management team. In fact, she was so impressed by my writing, she gave me more opportunities for writing beyond drafting her usual correspondence to the residents.

That’s just one example of how valuable writing skills are in the workplace. Even with the added emphasis of visual content, websites, podcasts and social media in today’s business environment, good writing still counts – a lot. If you can come to the table with strong writing and communication skills – skills frequently requested by employers – you can increase your value to bosses exponentially.

Despite the demands for strong writing skills, however, employers reportedly are having a difficult time finding qualified candidates with those skills.

In a recent study by Burning Glass Technologies, which provides job analytics to employers, employers reported have difficulty finding candidates with basic soft skills, such as writing, communications, customer service and organizational skills. According to their 2015 study of employer job postings, one in every three skills requested by employers is a soft skill. Even in highly technical jobs, like engineering and information technology, 25 percent of skills requested in job ads are baseline skills.

In another survey by the Association of American Colleges and Universities, employers were asked to prioritize the skills they sought most from college graduates. Some 82 percent of employers cited written communication, which ranked third behind speaking skills (85 percent) and teamwork (83 percent). Also high on the list of priorities are critical thinking and analytical reasoning (81 percent) and innovation and creativity (65 percent).

Why is good writing important for business? Writing is the fundamental basis for communicating with employees, customers, vendors, colleagues, and fans of your product. It’s a way of expressing thoughts and transporting messages, writes Jeff Bradford, President and CEO of the Bradford Group in Forbes magazine. “Good writing is good thinking that follows a logical path and is easy for someone to follow. Writing out what you want to communicate forces you to organize your thoughts.”

This is good news for professional writers everywhere. There’s still a place for us in the business environment despite recent technologies and growing emphasis on visual communications that seem to undermine good writing. Before you develop your visual presentation, website or podcast, you need good writing first.

Whether you describe yourself as a good writer or aspire to be one, here’s what good writers bring to the business environment, according to Business World magazine.

1. Good writers can make a positive first impression. When readers receive messages that are well-organized, well-thought out and grammatically correct, they form a positive opinion of the writer, and by extension, the organization the writer represents. In contrast, a message that is poorly written with misspelled words and grammatical errors gives the impression that the writer is disorganized, unintelligent and unprofessional.

2. Good writers demonstrate courtesy. They keep the writer’s information needs in mind as they draft their message. By paying attention to the tone of the message, writers show respect for readers.

3. Good writers have more credibility. Employers and clients view good writers as being more reliable and trustworthy. A well-organized and researched message also shows that the writer is knowledgeable and takes the time to plan their message rather than rushing to send it out to readers.

4. Good writers are more influential. There can be a persuasive quality to their writing. They know how to present messages in a way that influences people to take action, whether it’s to donate to a cause, join a membership organization, elect a political candidate, or purchase a product.

5. Good writers are sought-out for their writing expertise. Once word gets around what a word hound they are, co-workers and colleagues may ask for their assistance in editing their pieces or helping them write it. Good writers can gain more responsibility and recognition for their achievements.

6. Good writers understand that an online presence starts with good writing. With so much information on the Internet, good writing is needed to tell clients and customers about business goals, the company’s brand and products. Presentation matters, and it begins with good writing.

7. Good writers make good team players. People with strong writing skills are able to share ideas, give clearer explanations, and coordinate projects easily. Work partners value the clarity of their ideas and explanations. It makes working with them more enjoyable.

8. Good writers gain professional confidence. With each successful writing project, whether it is the launch of a website or a business proposal that wins a new client, good writers gain confidence in their abilities and are inspired to pursue new writing opportunities.

Not every employee has good writing skills. That’s why they are so highly valued in the workplace. If your writing skills are lacking, there are several things you can do to improve them. Take a few classes at a community college or grab a book and read about writing techniques. Most important, practice, practice, practice.

If you are a business owner or manager who doesn’t have good writing skills and doesn’t have time to do some self-study, look for someone who can help you. Hire a freelance writer, an administrative assistant, or editor who can help you formulate your messages and make you look your best in writing.

No matter what field you work in, the ability to write simply, clearly and concisely will help you become a valued member of the team.

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