Much has changed over the past few decades that has made an impact on the book publishing industry. New technologies have made it possible for new writers to self-publish, creating an influx of new authors and book titles that we didn’t see before. Online retailers have made it easier to shop for books from the comfort of your home or office so you don’t have to step inside a bookstore – ever.
But despite these changes, there’s still a place for independent bookstores. While many shops have shuttered its doors, many others are thriving. How are they doing it? By offering products and services that online retailers and national chains are not able to. By focusing on what they CAN do, rather than what they are not equipped to handle, today’s indie bookstores have managed to remain relevant while winning the hearts, minds and hard-earned dollars of their customers.
Independent bookstores may not have the name recognition of a national chain and they may not even offer coffee and free wi-fi, but they provide a sense of community that is lacking in larger chains and online stores. That’s what makes them still relevant today. That’s what makes them so appealing to bookstore customers.
So I’m giving our friendly neighborhood independent bookstores some loving this week. Here are a few reasons indie bookstores still matter:
* Independent bookstores serve as an anchor in the community. Many independent bookstores are managed by people who live near the community. They are your friends and neighbors. When you support these small shops, you support small businesses. Local bookstores are more involved in their communities that larger chains. They understand the importance of building community and sharing resources among their neighboring business. For example, they might work with the bakery across the street to brink in fresh-baked muffins and cupcakes for a book meeting.
They’re more likely to participate in fundraisers, street fairs and community events. And they serve as a popular meeting place for tour groups, reading clubs and kids’ groups. They may even provide a forum for a local political candidate running for office. With a strong connection to the community, they’re able to create a loyal customer base and build a steady stream of business from repeat customers.
* Indie bookstores provide stronger support for new literary voices. Indie bookstores especially appreciate local authors, and they will do whatever they can to support their book. They do more than just sell the book. They may profile new authors in their newsletter, or give them a forum to talk about their books. Since the indie bookstores aren’t always locked into big name authors and book titles, they can give new authors a more intimate stage to showcase their work.
* Independent bookstores can specialize in a particular genre. To thrive in today’s competitive environment, some indie bookstores are specializing to attract a specific type of reader. For example, Chicago-based Read It & Eat specializes in selling cookbooks and other food writing. The store has a kitchen for cooking demonstrations and hosts author and chef signings. By specializing in culinary interests, the store is able to create a unique shopping experience targeting the large customer base of home cooks in the area.
* Independent bookstores can help improve the local economy. According to IndieBound.org, an online community of local independent bookstores, for every $100 spent at an indie bookstore, approximately $52 is returned to the neighborhood, compared to less than $6 for national chains. The more money that’s put back into the community, the more that will cycle back to the bookstore in the form of repeat business from customers. That keeps a local community thriving.
* Independent bookstores are better for the environment. According to IndieBound.org, when you purchase books from an indie bookstore, there’s no need for boxes and packaging for shipping, and there’s no transportation needed for shipping. That not only saves the customer money for shipping costs, it means the boxes and shipping materials don’t end up in a landfill. That means a smaller carbon footprint for all of us.
In today’s marketplace, independent bookstores play an integral role in our communities and provide a strong support system for writers and readers alike. By providing a more diverse selection of works and more choices, readers can expand their literary knowledge and become acquainted with new book titles, authors and genres. And because they’re managed by your friends and neighbors, they provide more personalized, friendly service.
Celebrate small business and shop at indie bookstores. That’s the best way to show them some love.