Is a Co-Working Space Right for You?

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Whether you work as a freelancer or a remote employee, sometimes working at home or at a coffee shop just doesn’t fit the bill. What other options are there?

For many, co-working spaces – where for a fee you can reserve a desk or private office – is the ideal solution. Co-working spaces have become a BIG thing these days. A new one seems to open up each week.

As more and more individuals gravitate toward freelancing and working remotely, co-working spaces provide a place to work away from home without the long-term commitment or cost of a permanent office. But just like anything else, co-working spaces have their pros and cons.

Amenities
Pro: Co-working spaces offer numerous amenities, similar to what you might find in a typical office environment. You’ll find open desks, wi-fi, complimentary refreshments, and meeting rooms. Some larger co-working places may offer support services, workshops and networking events to help you with your business. If you want to treat your business as a business, not as a temporary hobby, working in a co-working space can put you in the proper mindset.

Con: There may be a limited number of private offices available for use, and usually at a higher cost than an open desk. Because of the limited supply of offices, they may not always be available when you need them. Open desks are usually available on a first-come, first-served basis, which means you take your chances that one will be available when you show up. It also means sharing those desks with other people, and transporting your own materials back and forth.

Cost:
Pro:  Co-working spaces offer a range of cost options, depending on how much you plan to use the space and in what capacity – from monthly fees to hourly rates and packages. Co-working spaces are more affordable than renting a commercial office. If you’re established in your business or if your employer is willing to pay for part or all of your rental expense, a co-working space may be a solid choice.

Con: Even at the lowest price range, co-working spaces can still be costly, especially if you don’t have a steady income or you’re just starting your business. Which is why many freelancers and remote workers opt for the local coffee shop or library.

Commuting:
Pro: Many co-working spaces are becoming more localized. Because so many are popping up within local neighborhoods, there may be one close to your home, accessible by walking or biking.

Con: Commuting distance may have been one of the reasons you left your former job in the first place, so commuting to a co-working space may not hold much appeal. You have to allow for travel time, traffic and the cost of transportation.

Community/Networking:
Pro: Many remote workers seek out co-working spaces for its networking potential, to connect with other remote professionals. You never know who you might meet there – a graphic designer to help you redesign your client’s logo, for instance. Many members of co-working spaces appreciate the sense of community that the space brings.

Con: While co-working spaces are great for building your network, they may not provide a lot of privacy. Since you are surrounded by other workers, the lack of privacy may be detrimental to your work.

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Photo by Pixabay on Pexels.com


Working Around Others:

Pro: It can be difficult to work alone at home without anyone to talk to. Many freelancers and remote workers claim that the one thing they miss is the camaraderie of the office environment. Co-working spaces replicate the traditional office environment in that respect. Many remote workers prefer working in public places like coffee shops and co-working spaces because they like having people around while they work. They claim it helps them be more productive. If you want to break up the monotony of work, there is usually someone around to chat with.

Con: Along with the occasional productive conversations in a public office space, there’s also the potential for loud talkers and chatty, gossipy co-workers. It can be tempting to get caught up in lengthy conversations with other workers, distracting you from your work. You might overhear conversations that you prefer would be kept private. Regular users of co-working spaces suggest bringing a set of headphones to block out the noise and let people know you are too busy to converse with them.

Schedule:
Pro: Many co-working spaces operate nine to five, offering the same set schedule of operations as a typical office environment. So if you’re used to working a nine-to-five job, you can work a similar schedule in a co-working space.

Con: If you work at odd hours, are on a tight deadline or are part of a start-up, the traditional nine-to-five office schedule may not benefit you.

Business attitude:
Pro: A co-working space may put you in a stronger business mindset. Knowing you have a place to go once a week or more frequently helps you treat your business as a business and not as an interim hobby until a real job comes along. Because the co-working space provides meeting space, it’s a more professional setting to meet with clients than a coffee shop or your home.

Con: Even in a co-working setting, you may still be faced with the same temptations – daydreaming, staring out the window, browsing your favorite websites, reading your horoscope. As long as there is no one looking over your shoulder or checking in on you, there will always be the temptation to take lots of little breaks to get through your day. You need self-discipline to accomplish your daily tasks, no matter where you work.

As the population of remote workers and freelancers continues to grow, expect to see more co-working spaces open up to accommodate them. But co-working spaces are not for everyone. Know the pros and cons before you decide to invest in one.

Relevant Articles
6 Pros and Cons of Joining a Co-Working Space
Before You Commit to That Coworking Space, Know the Pros and Cons
Pros and Cons of Coworking Spaces

Two Surveys Give Differing Perspectives of Freelancing

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Image courtesy of Hubspot

What is it really like to work as a freelance professional? It seems many Americans are gravitating toward that kind of work lifestyle these days. According to the 2018 Freelancing in America survey by Upwork, nearly 57 million Americans worked as a contractor or freelancer in 2018, making up roughly 35 percent of the workforce. That percentage is expected to grow to 50 percent by 2027.

In Upwork’s survey, a majority of freelance workers work independently by choice, not out of necessity. While many freelancers surveyed admit they earn less money, they also enjoy better work-life balance (77 percent).

With so many freelance professionals flooding the workforce, it might be helpful to learn more about this independent work arrangement. What is so appealing about working  freelance? What are the pros and cons? What type of work do they do? How do they find clients? What are the benefits and challenges?

A survey by Flexjobs.com of 1,000 flex workers and freelancers provides some valuable insights, including some that are surprising and unexpected.

According to Flexjobs, the typical worker whose freelance work is their sole source of income is a female, generation Xer working in the marketing, editing, writing and creative career fields, primarily for small companies and individuals and juggling two to three clients at one time. She has been freelancing for at least three years and plans to continue freelancing for the long-term.

Interestingly, that conflicts with the Upwork survey, which indicates that Millennials and Generation Z workers are the driving force behind freelance work. I suspect that many of Upwork’s estimated 12 million site users fall into those demographics, while Flexjobs’ users are older, more experienced professionals.

Flexjobs reports that while 45 percent of respondents have been freelancing at least three years, 38 percent have been doing so for less than one year. That’s an awful lot of newbies in the market. Interestingly, that percentage dips to 18 percent for one to two years. My guess is the drop off occurs because the newcomers have decided to return to full-time work or that the first year of freelance was to test the waters.

While most freelancers work in multiple fields, the highest percentage are writers (29 percent) followed by customer service professionals (23 percent) and administrative professionals (21 percent). While writing is still considered a valued skill by employers, it seems they’d rather hire them out on a project basis than full-time.

Roughly 24 percent report that their work is a combination of freelance and employee jobs while 45 percent choose to freelance full-time. While 39 percent of freelancers work between 21 and 40 hours per week, 35 percent work less than 20 hours a week. I suspect those working fewer hours are new to freelancing and have yet to build up a steady client base. Or perhaps they choose to work freelance on a part-time basis.

More than half of respondents said they found gigs through networking (56 percent) and from job sites (47 percent). While you would think large companies would be the source of most assignments, that isn’t the case. Instead, most freelancers work for other individuals (56 percent) followed by small companies (46 percent), and mid-sized companies (30 percent). Freelancers worked for large companies only 17 percent of the time. The takeaway from this is if you want to find work, the best sources will be other professionals or small businesses.

Another surprising tidbit: Three-fourths of freelancers do not have a website to support their freelance business. If your work is good and you perform client assignments well, word gets around. Clients will find you. Don’t underestimate the power of a strong referral. A website may not be as necessary for your long-term freelance success as you might believe.

The biggest benefits of being a freelancer are flexible schedule (84 percent), work-life balance (66 percent), freedom to work where they choose (61 percent) and no commuting (60 percent). The desire to be your own boss was cited the least (49 percent)

The biggest challenges for many freelancers are finding clients, cited by 65 percent, and having a steady income, cited by 64 percent. That’s nothing new. Despite the romanticized view of freelancing, often by traditional employees working 60-hour work weeks, freelancing is hard work. One critic of the Upwork survey and the rosy picture it painted of the freelance industry said this: “People who don’t have to freelance love to romanticize freelancing – the actual truth is that making a living as a freelancer is harder than hard and sucks a ton of the time.”

Bottom line: Not everyone is cut out to be a freelancer or entrepreneur.

Despite the challenges, two-thirds of freelancers in the Flexjobs survey reported a better overall quality of life. Sixty percent said freelancing helped them become healthier, 66 percent are less stressed than when they worked in a traditional job and 59 percent are less financially stressed.

Anyone considering freelancing needs to consider the good, bad and the ugly side of the business. For all its outward glamour, the freelancing lifestyle still requires a lot of hard work just to make half of what you earned in a steady gig. Upwork may boast 12 million freelancers using the site, but only 400,000 of them actually earned money in 2018, says Stephane Kasriel, Upwork’s founder.

“Like any business to be successful, specific competencies are required, and our most successful freelancers are painstakingly aware of what they need to do to remain successful. That means having and investing in the right technical skills. But it also means having the right entrepreneurial skills, the ability to sell, deliver, evolve your skills and keep improving over time,” says Kasriel in a Forbes interview.

Which might explain why so many freelancers and small businesses struggle within the first year. Freelancers don’t think about the extra time and work involved to evolve their skills or to sell their services when they set up shop. It’s important to think about these factors when considering joining the freelance movement.

Tips for Creating Work-Life Balance as a Freelancer

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When you work as a freelancer or independent contractor, you are your own boss. You can set your own schedule, goals and priorities. You can take time off when you want to. You have more freedom. 

Sounds idyllic, doesn’t it?

But the fantasy rarely lives up to reality. More often than not, that self-imposed schedule and responsibility can get out of hand if you’re not careful. While it doesn’t happen often, freelance work can result in forty-hour plus workweeks. For many freelancers, the opposite is true. There isn’t enough work and they’re scrambling to find new clients. Constant fear and worry can nag at you about making ends meet or getting clients to pay on a timely basis.

When you work for yourself, it’s easy to focus more on your clients than your own family. Even more than your own well-being. It’s easy to lose track of your schedule. It’s easy to forget that you have a social life.

But take heart. There is hope for all freelancers. According to the 2018 freelancer survey by Upwork, 77 percent of full-time freelancers reported having a better work-life balance since becoming self-employed. It is possible to achieve that balance. But like everything else, you have to work at it, and you have to plan for it.

Having work-life balance is critical for your well-being for several reasons. It helps prevent burnout so you won’t feel overwhelmed by all your responsibilities. It helps you feel more energized and refreshed so you can face each new challenge. It helps clear your head so you can think more clearly.

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Once you decide to begin working for yourself, it’s important to establish work-life balance early on in your freelance career. When you shift from a full-time job with a fairly set schedule to not having a set schedule at all, it can be easy to lose your sense of balance. As your own boss, it’s up to you set create that balance. Make it a part of your business planning. But how do you do it?

Here are a few ideas to help you create more work-life balance in your freelance career:

1. Set a regular work schedule. Establish consistent work hours and stick to them. If you worked a nine-to-five job previously, establish a similar type of schedule when you first start out. Make sure you give yourself two days off each week. Setting up a regular schedule with two off days keeps you in a routine that you can sustain.

2. Stay connected with family and friends. When you work for yourself, it’s easy to fall into the trap of believing you are alone. That’s not true. No matter how busy you are setting up your business and pursuing new clients, don’t forget about your family and friends. They are your support system, and they can give you proper perspective when business gets too hectic or if things don’t go as smoothly as you planned.

3. Don’t be afraid to say no. No to assignments that would be a waste of your talents, no to outside obligations until you meet your deadline, no to clients who don’t pay on time or change their requirements. Know your limits. Know when you’ve had too much on your plate. Pass on the assignment or refer to another professional.

4. Keep your calendar organized. Keep all appointments in one place, both personal and professional so you don’t accidentally overbook yourself. Also set clear goals and priorities and list them in your calendar as a quick reminder of your obligations.

5. Detach and disconnect from devices. Information comes at us 24/7 via our devices, social media, computers and TV screens. It can be difficult to shut it out. It’s up to you to do that. Set aside a day or a weekend to do a digital detox. It might be helpful to put those detox dates in your calendar.

6. Set up a “fun” account. Small Business Trends, an online publication about small business practices, suggests setting up a separate bank account to be used solely for fun activities. As you get paid from clients, set aside a set amount into this fun account so you have money to splurge on that weekend spa getaway or ski trip you’ve had your eye on.

7. Practice self-care. To be your best for clients, you need to live healthily, suggests experts at FilterGrade.com. Eat properly, get proper sleep, practice meditation and yoga, or take long walks. Do anything you can to clear your mind and center yourself.

8. Keep up with personal interests. Maintain your hobbies, whether that’s playing tennis, reading the latest best-seller or attending concerts. Volunteer with your favorite cause. Sometimes when you spend time with those less fortunate, it puts your own troubles into perspective.

Whether you’ve been freelancing for for some time or are just starting on your journey, setting aside time for yourself is as critical to your success as helping your clients. When you work for yourself, it’s up to you to make work-life balance a priority.

Related Articles
7 Strategies for a Better Work-Life Balance in the Freelance Economy, Forbes
Here’s Why the Freelance Economy is On The Rise, Fast Company

Why Independent Bookstores Still Matter

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Much has changed over the past few decades that has made an impact on the book publishing industry. New technologies have made it possible for new writers to self-publish, creating an influx of new authors and book titles that we didn’t see before. Online retailers have made it easier to shop for books from the comfort of your home or office so you don’t have to step inside a bookstore – ever.

But despite these changes, there’s still a place for independent bookstores. While many shops have shuttered its doors, many others are thriving. How are they doing it? By offering products and services that online retailers and national chains are not able to. By focusing on what they CAN do, rather than what they are not equipped to handle, today’s indie bookstores have managed to remain relevant while winning the hearts, minds and hard-earned dollars of their customers.

Independent bookstores may not have the name recognition of a national chain and they may not even offer coffee and free wi-fi, but they provide a sense of community that is lacking in larger chains and online stores. That’s what makes them still relevant today. That’s what makes them so appealing to bookstore customers.

So I’m giving our friendly neighborhood independent bookstores some loving this week. Here are a few reasons indie bookstores still matter:

* Independent bookstores serve as an anchor in the community. Many independent bookstores are managed by people who live near the community. They are your friends and neighbors. When you support these small shops, you support small businesses. Local bookstores are more involved in their communities that larger chains. They understand the importance of building community and sharing resources among their neighboring business. For example, they might work with the bakery across the street to brink in fresh-baked muffins and cupcakes for a book meeting.

They’re more likely to participate in fundraisers, street fairs and community events. And they serve as a popular meeting place for tour groups, reading clubs and kids’ groups. They may even provide a forum for a local political candidate running for office. With a strong connection to the community, they’re able to create a loyal customer base and build a steady stream of business from repeat customers.

* Indie bookstores provide stronger support for new literary voices. Indie bookstores especially appreciate local authors, and they will do whatever they can to support their book. They do more than just sell the book. They may profile new authors in their newsletter, or give them a forum to talk about their books. Since the indie bookstores aren’t always locked into big name authors and book titles, they can give new authors a more intimate stage to showcase their work.

* Independent bookstores can specialize in a particular genre. To thrive in today’s competitive environment, some indie bookstores are specializing to attract a specific type of reader. For example, Chicago-based Read It & Eat specializes in selling cookbooks and other food writing. The store has a kitchen for cooking demonstrations and hosts author and chef signings. By specializing in culinary interests, the store is able to create a unique shopping experience targeting the large customer base of home cooks in the area.

* Independent bookstores can help improve the local economy. According to IndieBound.org, an online community of local independent bookstores, for every $100 spent at an indie bookstore, approximately $52 is returned to the neighborhood, compared to less than $6 for national chains. The more money that’s put back into the community, the more that will cycle back to the bookstore in the form of repeat business from customers. That keeps a local community thriving.

* Independent bookstores are better for the environment. According to IndieBound.org, when you purchase books from an indie bookstore, there’s no need for boxes and packaging for shipping, and there’s no transportation needed for shipping. That not only saves the customer money for shipping costs, it means the boxes and shipping materials don’t end up in a landfill. That means a smaller carbon footprint for all of us.

In today’s marketplace, independent bookstores play an integral role in our communities and provide a strong support system for writers and readers alike. By providing a more diverse selection of works and more choices, readers can expand their literary knowledge and become acquainted with new book titles, authors and genres. And because they’re managed by your friends and neighbors, they provide more personalized, friendly service.

Celebrate small business and shop at indie bookstores. That’s the best way to show them some love.