Author: The Regal Writer

Business writer, editor, blogger and communications consultant seeking to help people find their writing voice and tell their personal stories.

Rediscovering the Local Library for Lifelong Learning

~ The Regal Writer ~ 7 Comments
books-4

It’s been a busy week and I haven’t had time to write a fresh post. So in light of my focus on education and training, here’s a repost of a story I did back in 2016. Enjoy. I’ll be back next week with a fresh new post and a new writing prompt. As always, thanks for reading. RL

Have you visited your local library lately? When was the last time you did?

It had been a long time since I visited a library, but a few weeks ago I decided to go to the one in my neighborhood to escape the heat. Once inside the glass doors, I was quickly reminded how much I loved the hushed atmosphere. People spoke is low voices amidst the rustling of newspapers and the hum of laptops as people worked. I love that low-level noise, just enough to know that other people are around, but not loud enough to interfere with a person’s studying or reading activity.

As I wander the aisles, I imagine myself getting smarter just being there in the presence of so many books. I feel like my body absorbs their creative energy, the ideas, the discussions, and the desire for learning. No wonder there is a hushed reverence as soon as I walk through its doors. Knowledge is at work among those who visit.

In an era where Google rules the Internet, local public libraries have been a mainstay in many communities. New research by Pew Research Center finds that libraries still play a vital role in our local communities. Where would we be without these places of learning? Like print books, they’re not going away any time soon. And that’s great news for self-described lifelong learners like me.

But like many people, I tend to forget that the library is there, ready to welcome readers and students of all ages and education levels to browse its shelves and delve into subjects to expand their understanding of the world. Most Americans believe that libraries do a good job of providing a safe place to hang out, according to a study by the Pew Research Center. Consider these additional statistics:

* 77 percent say public libraries provide them with the resources they need.

* 58 percent of respondents believe libraries help open up educational opportunities for people of all ages.

* 49 percent think libraries contribute “a lot” to their communities in terms of helping spark creativity among young people.

* 47 percent said libraries provide a trusted place for people to learn about new technologies.

We may occasionally forget that the library exists, but thank goodness they still play a vital role in our communities. While most people may prefer to use the Internet initially for learning new things, it’s nice to know that libraries are still a viable place for reading, research and studying.

How Writers Can Create Their Own Self-Study Course

~ The Regal Writer ~ 4 Comments
Photo courtesy of The Regal Writer.

This is part of my series on training and education for writers.

Several months ago, I wrote about MFA programs and how to tell if they’re right for you. This week, I’m focusing on self-study options.

An MFA is not for everyone, and some experts believe that it does not guarantee that you’ll be published. What it does do is provide an intensive training opportunity to learn everything about the writing craft. You’ve got a built-in network of fellow writers who are going through the same program and you learn from each other.

Self-study offers its own advantages. Students have more control over the content and direction of their training. You control what you study, when and for how long.

Whatever your preference – MFA or self-study – will depend on your studying style.

If you prefer to immerse yourself in a structured program where you learn everything about the craft of writing in a concentrated period of time, then an MFA is probably best for you.

However, if you don’t have the money or the time to concentrate on an intensive program like an MFA, self-study is the better option. In this route, you can pick up knowledge as you go along by taking workshops and classes on your own time and on your own schedule and reading every blog, magazine article and book about some aspect of writing.

For those who like aspects of both, you might appreciate the hybrid model. The hybrid is a do-it-yourself program that combines the independent learning of self-study with the intensive focus of the MFA. Whereas the typical self-study route can be haphazard in its approach, the hybrid is focused on mastering areas of competence in a given time, usually about a year.

Author James Scott Bell calls these areas of competence “critical success factors” or CSFs. Bell has identified seven CSFs that he recommends writers should master: plot, structure, characters, scene, dialogue, voice and meaning (theme).

(Personally, I would add three more to this list: pacing, setting and revision. However, in a hybrid self-learning model, I suppose you can create as many or as few CSFs as you want. It’s your self-study program.)

Bell’s idea is based on the work and writings of Benjamin Franklin. In his autobiography, Franklin described his desire to master 13 moral virtues. He tracked his progress using a chart with the seven days of the week. He focused on improving one moral virtue each week. Writers, Bell says, can use a similar checklist for each of the CSFs he described.  

By concentrating on one CSF over seven weeks, Bell believes you will have covered all seven within one year with three weeks to spare. Of course, if you add others to your list, that time frame will be extended. Count on spending eight weeks – comparable to a college semester – learning about one CSF. By the end of one year or longer, you will have completed your own self-study program.

Bell also offers suggested readings for each CSF. You can find them on his website. Other helpful resources can be found on DIY MFA and Writer’s Digest magazine.

Of course, there are no formal hybrid educational models offered for writers. So you may have to create your own self-study course, says writing coach Ann Kroeker. “In this way, any of us can identify an area to improve in and find instruction pertaining to that exact skill or technique.”

Kroeker adds that this self-study approach isn’t limited to fiction writers, but to poets, essayists and non-fiction writers too.

It’s an interesting concept, and one I wished I had come upon when I embarked on my writing career. No matter how far along you are in your development, you can always test out Bell’s self-study concept.

Self-study tips

If you decide to go the self-study route to learn more about the writing craft, here are a few tips to get the most out of the experience, according to the Learning Agency Lab.

  1. Set goals for yourself. Decide what you want to learn and the measurements for mastering them.
  2. Schedule your self-study time. Self-study takes time, perhaps not as much as a formal MFA, but time that you could be doing other things. With busy schedules, you’ll need to set aside time each day for self-study, whether that’s reading, taking a class or completing writing exercises.
  3. Make sure you complete the exercises you learn in workshops or in the texts you read. This gives you valuable practice on technique. You may not use them all after the training ends, but some will likely stick.
  4. Don’t be shy about marking up articles and books. You’ll likely find key points you want to remember, so grab that marker and highlight it. Better yet, use a post-it note to mark the page so you can refer to it easily later.
  5. Celebrate milestones. For each CSF you master after seven or eight weeks, do something special to mark the occasion.
  6. Apply your skills. As you gain experience with each CSF, look for ways to expand your skills. For example, once you’ve mastered character, begin to apply those lessons to your own writing. Look at your own characters to see if they measure up.
  7. Find a study buddy. (This is my personal suggestion, btw.) Self-study, especially about writing, means you’re working on your own. By finding a study buddy, you can go through the self-study process together.
  8. Reflect on your learning. When you’ve completed each phase, reflect on what you’ve learned. Is there more you need to learn?

Writers are lifelong learners. No matter where you are in your development as a writer, there are always resources to help you improve your craft.

The Best Fall Education Conferences for Creative Writers, Freelancers and Content Marketers

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Photo by Daria Shevtsova on Pexels.com

With the turn of the calendar to September and cooler weather approaching, my thoughts often shift to school at this time of year. Continuous learning is the name of the game for many professional writers and content marketers. Even attending one conference or training course each year can help you stay abreast of the latest trends in your industry.

As part of this education theme, over the next few weeks, I’ll be covering different ways to boost your education. Last week, I shared tips about how to build your vocabulary. In case you missed it, you can find it here.

This week, I’m sharing a list of upcoming conferences taking place this fall. The early bird registration may have passed on some of these events, but all the same, they may be worth exploring.

Some events are higher in costs than others, mainly because they’re in-person. But even if you walk away from the event learning one or two new things you didn’t know before, it’s worth your while. And because we’re still experiencing a pandemic, most of these conferences are being presented virtually, which means you can attend a conference in New York City without leaving your home in Texas.

So whether you want to publish a novel, begin a freelance writing business, or learn about content marketing, there are plenty of conferences to get you going.

Editor’s note: Most conferences occur in the spring and summer, so look for an updated schedule in January.

Writers’ Conferences

Genre-LA Creative Writers Conference
Los Angeles
October 1-3, 2021   (hybrid/virtual/in-person event)

Women Writing the West Conference
October 7-9, 2021 (virtual)

2021 Online Agent Fest
Midwest Writers Workshop
October 13-16, 2021

Gotham Writers Conference (virtual)
October 15-17, 2021

Writer’s Digest Novel Writing Conference
Pasadena, California
October 21-24, 2021  (in person)

National Black Book Festival
October 21-23, 2021 (virtual)

F. Scott Fitzgerald Literary Festival
October 30, 2021 (virtual)

Genre Writing Conferences

Fall in Love New England Where Authors Meet Readers
Boxborough, Massachusetts
October 15-16, 2021

World Fantasy Convention 2021
Montreal, Quebec Canada
November 4-7, 2021

New England Crime Bake Mystery Conference
Boston, MA (in person)
November 12-14, 2021

DisCon World Science Fiction Convention
Washington, DC (in person)
December 15-19, 2021

Freelance Writing

Society of American Travel Writers Convention
Milwaukee, Wisconsin
October 3-7, 2021

FreeCon, Freelancers Conference (virtual) (Registration opens Sept. 15)
November 1-2, 2021

Medical Writing and Communications Conference
American Medical Writers Association
October 27-30, 2021 (virtual)

Content Marketing

Content Marketing World Conference & Expo
Cleveland, Ohio and virtual
September 28 – October 1, 2021

CopyCon Copywriting Conference
International Festival of Copywriting
October 8, 2021 (virtual)

Marketing Profs B2B Forum (virtual)
October 13-14, 2021LavaCon Content Strategy Conference
October 24-27, 2021 (virtual)

Digital Summit Chicago (in person)
Chicago, Illinois
October 27-28, 2021

As writers, freelancers and content professionals, these events not only keep you updated on the latest trends and practices in your niche, it gives you a chance to network with your peers, perhaps meet agents and editors who can help your career.

What about you? Do you attend conferences or workshops in your area? What is your favorite part about attending them?.

Nine Easy Ways to Expand Your Vocabulary

~ The Regal Writer ~ 1 Comment

CAM00674This is a repost from a couple of years ago. The content is as pertinent today as it was then. Enjoy!

Whether you are a budding writer or a working professional in a non-communications role, your ability to communicate depends on an expansive vocabulary. As children and young adults, we learn new words at a fairly high rate. By the time kids reach age six, they know close to 13,000 words, according to Scholastic.com. Most native English-speaking adults have mastered 20,000 to 35,000 words, according to TestYourVocab.com. Sadly, vocabulary growth tends to slow down for most adults by the time they reach mid life.

When it comes to reading and writing, learning new words and broadening our scope of language and understanding can only serve to make our story telling skills even better. With each new word we learn, it’s only natural that we want to implement it right way into our everyday conversation, to display our newfound knowledge.

Whether you want to become a better writer or just want to impress your friends with your growing lexicon of language, here are a few easy tricks to expand your vocabulary.

1. Read, read, read. This is obvious. The more you read, the more you will absorb the writer’s meaning through language. And the more diverse your reading materials – from historical fiction novels and celebrity memoirs to newspapers and medical journals – the more expansive your vocabulary will become.

2. Play games and puzzles. Crosswords and other word puzzles are not only fun, but they help build your understanding of words. A site like TestYourVocab.com offers several self-tests and exercises to help you determine how expansive your vocabulary is.

3. Keep a dictionary and thesaurus at your side. These valuable tomes are your best friends whenever you read or write. When you come across an unfamiliar word when you read, take a moment to look up its meaning. When you write, you tend to use the same words over and over. Try looking up a word you commonly use to see if there’s another word you can use instead.

4. Read the dictionary. Yes, you read that right. Read the dictionary front to back as if you were reading a novel. A grade-school classmate of mine did that in seventh grade. While other kids in the class were throwing spit balls, my classmate sat quietly at his desk studying the dictionary. It did not surprise me to learn several years later that he earned a perfect high score on his ACT test.

Take a page or two a day and study each word on the page. Note how many of them are unfamiliar to you. Little by little, your vocabulary will grow.

5. Take a class on a topic unfamiliar to you. If you don’t have the time or patience to read a text book, taking a class might be the next best thing to help you build your vocabulary. For example, when I took a personal training certification class a few years ago, I was exposed to terms and phrases related to exercise physiology, nutrition and physical fitness, not part of my everyday language, but it did give me some additional exposure to words I never would have learned otherwise. If medical science isn’t your forte, try other topics, such as gardening, carpentry or cooking.

6. Keep a vocabulary log. Each time you come across a word that is unfamiliar to you, write it down in a journal. In the space next to it, look up the word in a dictionary and write down the definition. The practice of writing it down will help commit the information to your memory.

7. Talk to people. Every now and then, it helps to take your nose out of a book, laptop or iPhone and look around you. The next time you visit a coffee shop, strike up a conversation with people in line or sitting at a table by themselves. Listen to the way they speak. What words do they use? This practice is helpful for creating dialogue in your fiction writing.

8. Visit sites like Vocabulary.com, a free online learning platform that helps students, teachers and communicators build their vocabulary. The site offers online games and exercises as well as tools to help you build vocabulary lists. There are other online platforms and apps available for the same purpose. No matter which you decide to choose, they are designed to help you build your vocabulary in fun, interesting ways.

9. Start writing, and keep writing. The more you write, the better you become at writing and the more words you will learn to use along the way.

When you engage in any one, two or three of these techniques on a regular basis, you’ll see your vocabulary grow exponentially in a short matter of time.

15 Easy Ways to Refresh Your Website

~ The Regal Writer ~ 2 Comments
person using macbook
Photo by Burst on Pexels.com

This is a repost of an article originally published in early 2019, but the information is just as pertinent today. Enjoy!
Remember to check out this week’s writing prompt.

With apologies to the queen of decluttering, Marie Kondo, “Does your blog or website make you happy?” Does it excite you to read it or post to it? Or does it feel stale and uninspiring?

Maybe it’s time to declutter your website?

It can be easy to overlook your website or blog once it’s up and running. But like anything else, it can quickly turn boring. And if it’s boring to you, imagine how your readers feel about it. If you don’t feel excited about your own site, you’ll put in less effort to maintain it properly. Once you lose interest in it, your readers will too..

I’m always looking at ways to freshen up my website. I’ve tinkered with it here and there — with mixed results.  Here are a few ideas that can help give your blog a new lease on life.

1. Update your bio. When was the last time you reviewed your About Me page on your website? Does it still give readers a realistic view of who you are? If it’s a bit thin, add a few more details about your experience, either as a writer and blogger or as someone with specialized knowledge and expertise. Have you published any pertinent articles, taken an exotic vacation recently, or completed relevant education that would add to your credibility? Add that information to your bio.

Your professional development doesn’t stand still, so neither should your professional profile on your site. With every new life experience, education course, or job change, review and update your bio. In fact, I recommend reviewing your bio at least once or twice a year, just as you would your resume.

2. Update the Resources page. A helpful tool for your readers is a list of resources related to your blog topic. A separate page with resources can include links to other websites and blogs you follow, organizations you support, publications, and downloadable materials that may benefit your readers. Double check the links at least one or twice a year to make sure they are still active. If you don’t already have a resources page, consider adding one to your site. When you share resources on your site, it positions you as an expert just as if you had created those resources yourself.

3. Update site images. Be honest with yourself. When was the last time you updated images on your website or blog? If you’ve had the same images since the day the site went live and that was more than three or four years ago, consider replacing with new photos. Either take your own photos (make sure they’re high quality) or use one of the free image sites like Pixabay or Flickr. Be sure to give credit to the source of any photo you use that isn’t your own.

4. Change the layout. If you’re bored with your site, maybe it’s the layout that needs updating. If you’ve used the same layout on your site since day one, consider changing it up. What I like about WordPress is the numerous themes they offer, and new ones are being added all the time. Maybe you still like the theme but use a slightly different layout, like two-column instead of one-column. Test out different themes and layouts to see which ones look best. You may find after testing them that you like what you have. That’s okay. At least you made an educated and informed decision.

5. Update your color scheme. Maybe the color scheme has gotten stale, or it no longer appeals to your sense of artistic integrity. Maybe it comes across too somber when what you really want is something more cheerful, or conversely, maybe it comes across as juvenile or immature when you want your readers to see you as mature and professional. You want a color scheme to reflect your site’s topic and appeal to your readers at the same time. If your color scheme isn’t working for you, test out new combinations. A new color scheme can breathe new life into a tired-looking site.

6. Add video. Video has become the hot new trend in website content. Video has a sticky quality because it encourages visitors to linger longer on your site. Video is especially valuable for teaching purposes. Think demonstration of yoga poses, how to use carpentry tools, or cook a meal.

7. Interview experts. If you’re tired of writing the same types of stories or you run out of ideas, consider doing interviews. To start, stick with a few brief questions. Seek out people who have expertise in your selected topic. For example, if you write about outdoor adventures, consider interviewing a biking enthusiast who just completed a 100-mile trek, or the leader of an adventure travel group. Five easy questions can make an easy-to-write post into an interesting-to-read story.

8. Write a book or movie review. Read any good books lately? See any great films? Book and movie reviews are another way to add strong relevant content to your site. They’re also helpful for stirring up discussion and debate, which helps you engage with your readers.

9. Conduct surveys and post the results. Want to know what your readers think about a particular topic? Just ask them. Set up a survey on a site like Survey Monkey, then link to the survey from your blog or website. Once you compile the results, be sure to share them with your readers. For example, a movie fan website might do a survey about the Academy Award nominations. Surveys are a great way to generate more interactivity with your readers.

10. Invite guest posts. If you’re connected to other bloggers or experts, consider inviting them to write a guest post for your blog. This approach is especially helpful if you plan to be out of town for vacation and won’t have time to contribute articles to your blog. It’s also helpful if you simply run out of creative ideas. Having guest posts can expand your audience to include the guest blogger’s readers as well as your own.

11. Write how-to articles. We live in a continuous learning society, and readers are always looking for easier ways to get things done in an easy-to-read format. How-to articles are a great way to showcase your expertise, especially if you can clearly explain complex subjects.

12. Add downloadable materials. Consider posting freebie content, such as a podcast, a white paper or a chapter from an upcoming book you’ve written. These items can whet readers’ appetite for more material you create.

13. Include client testimonials. Do you work with clients? If they’re pleased with the results from your work, ask them for a testimonial that you can post to your website.

14. Add social media links. Invite readers to follow you on social media to keep the engagement going off site.

15. Share your portfolio.  Have you written for other blogs? Have you been published anywhere else? Or are you an artist with pieces you’d like to sell or show off to visitors? Set up a portfolio to showcase your work. Especially for writers and other creatives, this is a great way to show what you can do for potential clients or employers.

A site that looks and feels stale won’t inspire confidence in you or your readers. Any one or a combination of these ideas can make your site more interesting and reader-friendly.

Tips and Strategies for Guest Blogging

~ The Regal Writer ~ Leave a comment

One of my personal goals at the start of 2021 was to write and publish guest posts on other sites. I figured it was one more way to share my expertise with others and show my writing talent. It also adds to my portfolio that I can show to potential clients. I’ve done enough research on the topic that I’m willing to share what I’ve learned so far.

In content marketing circles, guest blogging is the act of contributing content to another website or blog. A guest post often includes your byline, and the site editor might describe you as a “Contributor” or “guest author.” In addition to gaining a wider audience for your writing, there are numerous other advantages to guest blogging.

* It helps you promote your expertise on a given topic.
* It can help you grow your personal brand or your company’s brand if you work for someone else.
* It can help you expand your audience for your blog
* It can help drive referral traffic.
* It can help you build relationships with other bloggers and online publications, leading to business partnerships or job leads.
* It can help you increase members to your email subscription list

With so many benefits, it’s hard to believe that so many writers don’t take advantage of this outlet. However, it takes time to see your efforts pay off. You have to work at it, and you have to plan ahead what you want to write about and who you want to write for. Most important, you have to know your ‘why” – why do you want to be a guest blogger.

Set goals for your guest posting campaign

Many content marketing experts will tell you that a successful guest blogging campaign begins with a goal. What do you want to achieve with your guest post? Do you want to promote your expertise as a thought leader? Do you want to expand your audience for your blog or website? Do you want to build relationships with other bloggers or organizations?

Once you’ve determined your goal for guest posting, you can begin to brainstorm story ideas that will tie into your goals.

Brainstorm niche topics and article ideas

Say your goal is to be seen as an expert in career issues, but your blog is about office management and productivity based on your experience as an office manager. Maybe you’ve written a few career-related articles for your blog, but you’d like to share your expertise beyond your own audience. Start by making a list of career topics you’d like to write about. Make sure these topics aren’t already covered in your own blog, otherwise they may be rejected. Many sites want stories that you haven’t written and published anywhere else, including your own site. Once you compile your list of topic ideas, set them aside. These are the stories that you’ll pitch later.

Research potential sites

Once you have your list of story ideas, you’ll need to find a home for them. It helps if you are already following sites that you want to write for. If you haven’t done this already, start following them on social media or subscribe to their newsletter, if they have one. This way you can track what they are publishing.

You can also do a simple Google search.  Enter keywords such as “write for us,” “become a contributor,” and “guest articles.” See what comes up. Be prepared, however. There are numerous articles on the subject of finding guest blogging opportunities. Make sure to focus on your niche.

Once you’ve noted the site you want to pitch to, you’ll have more homework to do. Check out each of the sites on your list to see if your proposed topics have already been published – and if so, when. The editor might be more open to your pitch if the similar story on their site is older than a year or two.

Also note how often they post outside submissions. Do they post contributing articles once every few months or several each month? It’s up to you to decide if the site is worth pitching to.

Review editorial guidelines carefully.

Find the editorial guidelines on your targeted site and review them carefully. Many editors have specific instructions. Make sure you follow their submission guidelines or your pitch will be rejected.  

Some sites offer small compensation for your writing. Others offer non-monetary rewards, such as your bio and byline and links back to your own blog and social media accounts.

When your pitch is accepted….

If your story idea is accepted, congratulate yourself. It might be a good idea to have the article already written, or most of it. Based on the editor’s feedback, you might need to make some changes. Make sure your article is polished and well-researched. Remember that a new audience will be reading it and hopefully, becoming part of your own readership.

Make sure to promote the post and the publisher

Perhaps the most important step is to promote your guest post. Share it via all your social media channels and on your site. But don’t let the post-publishing promotion end there, writes Ann Gynn, editor of the Content Marketing Institute blog. You can develop a stronger relationship with the posting partner (the site that published your article) by taking additional steps. Monitor any comments that are posted and be sure to answer each of them, even those that are critical of your content. No need to engage in an online debate with your critic. A simple, “Thank you for reading,” or “Thank you for sharing your thoughts,” will suffice.

A month or so later, check in with the publisher. Share any success stories you had as a result of your guest post. Inquire about opportunities for subsequent posts. See if they’re willing to put you on a regular posting schedule.

Track the results

Content marketing experts suggest tracking results of your guest blogging campaign. There are tools you can use to help you do that. According to the Alexa blog, it’s helpful to track things like:

* Number of new website visitors
* Number of social shares
* Referral traffic
* Number of comments
* Number of new leads
* Number of brand mentions or links
And more…

Tracking these statistics helps you gain insight into which sites helped you achieve your goals and sites that didn’t perform as well. (Editor’s note: Alexa is a monitoring service that tracks that kind of information.)

Want more information?

This is just a cursory overview to get you thinking about the possibilities of guest blogging for your writing practice. There are plenty of resources available about guest blogging. To learn more, check out these articles:

Hubspot: Everything You Need to Know about Guest Blogging
Optin Monster: The Ultimate Guide to an Effective Guest Blogging Strategy in 2021
Neil Patel: Guide to Guest Blogging
Content Marketing Institute: A Step-by-Step Guide to Guest Blogging
Alexa: Guest Posting: A Step-by-Step by for Getting Started

Interested in having me write a guest post to your blog? Contact me at theregalwriter@gmail.com.

Tips for Creating Work-Life Balance as a Freelancer

~ The Regal Writer ~ Leave a comment

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Image courtesy of Pixabay

Editor’s note: I’m busy with a personal writing project, so I am reposting this article from 2019. I think the information is as pertinent now as it was then. Also, remember to check out the weekly writing prompt on my website!

When you work as a freelancer or independent contractor, you are your own boss. You can set your own schedule, goals and priorities. You can take time off when you want to. You have more freedom. 

Sounds idyllic, doesn’t it?

But the fantasy rarely lives up to reality. More often than not, that self-imposed schedule and responsibility can get out of hand if you’re not careful. While it doesn’t happen often, freelance work can result in forty-hour plus workweeks — or longer. For many freelancers, the opposite is true. There isn’t enough work and they’re scrambling to find new clients. Constant fear and worry can nag at you about making ends meet or getting clients to pay on a timely basis.

When you work for yourself, it’s easy to focus more on your clients than your own family. Even more than your own well-being. It’s easy to lose track of your schedule. It’s easy to forget that you have a social life.

But take heart. There is hope for all freelancers. According to the 2018 freelancer survey by Upwork, 77 percent of full-time freelancers reported having a better work-life balance since becoming self-employed. It is possible to achieve that balance. But like everything else, you have to work at it. Most important, you have to plan for it.

Having work-life balance is critical for your well-being for several reasons. It helps prevent burnout so you won’t feel overwhelmed by all your responsibilities. It helps you feel more energized and refreshed so you can face each new challenge. It removes needless stress from your life so you can think more clearly.

pexels-photo-459971.jpeg

Once you decide to begin working for yourself, it’s important to establish work-life balance early on in your freelance career. When you shift from a full-time job with a fairly set schedule to not having a set schedule at all, it can be easy to lose your sense of balance. As your own boss, it’s up to you set create that balance. Make it a part of your business planning. But how do you do it?

Here are a few ideas to help you create more work-life balance in your freelance career:

1. Set a regular work schedule. Establish consistent work hours and stick to them. If you worked a nine-to-five job previously, establish a similar type of schedule when you first start out. Make sure you give yourself two days off each week. Setting up a regular schedule with two off days keeps you in a routine that you can sustain.

2. Stay connected with family and friends. When you work for yourself, it’s easy to fall into the trap of believing you are alone. That’s not true. No matter how busy you are setting up your business and pursuing new clients, don’t forget about your family and friends. They are your support system, and they can give you proper perspective when business gets too hectic or if things don’t go as smoothly as you planned.

3. Don’t be afraid to say no. No to assignments that would be a waste of your talents, no to outside obligations until you meet your deadline, no to clients who don’t pay on time or change their requirements. Know your limits. Know when you have too much on your plate. It’ okay to pass on the assignment or refer it to another professional. Or hire a subcontractor to help you meet the deadline.

4. Keep your calendar organized. Keep all appointments in one place, both personal and professional so you don’t accidentally overbook yourself. Also set clear goals and priorities and list them in your calendar as a quick reminder of your obligations.

5. Detach and disconnect from devices. Information comes at us 24/7 via our devices, social media, computers and TV screens. It can be difficult to shut it out. It’s up to you to do that. Set aside a day or a weekend to do a digital detox. It might be helpful to put those detox dates in your calendar too as a reminder to stay balanced.

6. Set up a “fun” account. Small Business Trends, an online publication about small business practices, suggests setting up a separate bank account to be used solely for fun activities. As you get paid from clients, set aside a small amount into this fun account so you have money to splurge on that weekend spa getaway or ski trip you’ve had your eye on.

7. Practice self-care. To be your best for clients, you need to live healthily, suggests experts at FilterGrade.com. Eat properly, get proper sleep, practice meditation and yoga, or take long walks. Do anything you can to clear your mind and center yourself.

8. Keep up with personal interests. Maintain your hobbies, whether that’s playing tennis, reading the latest best-seller or attending concerts. Volunteer with your favorite cause. Sometimes when you spend time with those less fortunate, it puts your own troubles into perspective.

Whether you’ve been freelancing for for some time or are just starting on your journey, setting aside time for yourself is as critical to your success as helping your clients. When you work for yourself, it’s up to you to make work-life balance a priority.

Related Articles
7 Strategies for a Better Work-Life Balance in the Freelance Economy, Forbes
Here’s Why the Freelance Economy is On The Rise, Fast Company

14 Ways to Repurpose Your Blog Content

~ The Regal Writer ~ 2 Comments
Photo by Pixabay on Pexels.com

Check out this week’s writing prompt on my website!

If you think that posting to your blog is the end of your written piece, think again. You can extend a story’s shelf life and expand your audience by repurposing your content.

Repurposing is the process of adapting or re-using something in a different way and for a different reason. For example, in construction, you might repurpose wood from a torn down warehouse to create a front entrance door for your newly built home. Or for a crafts project, you might repurpose wrapping paper by putting it into a frame for artwork you can hang on the wall. You get the idea.

You can do the same with your writing. Each time you write something for your blog, you’re adding to your inventory of written pieces that you can tap into later to create an entirely new product. Repurposing content can help you in several ways:

* It can extend the shelf life of a written piece. What might be available to your audience for six months can have a shelf life of several years or longer.

* It can help you reach new audiences who may not be familiar with your writing. While one audience may prefer seeing your work on your blog, others may find you through a podcast outlet, social media, or on another site where you have a guest post.

* It showcases your writing in different formats, whether it’s visual, aural or in print.

So what types of formats work best for writers? That depends on what your writing goals are and the audience you want to reach. Not everyone wants to do a podcast or host a webinar. But it is something to think about as you expand your writing business.

Here are a few ways to repurpose your content:

  1. Revise and repost to your own blog. Some content gets outdated quickly. If an original post from three years ago has outdated information, consider updating it to include new data and repost to your site. It might be helpful to alert readers that the post was originally published previously but has been updated.
  2. Rewrite the content as a guest post. This can be tricky since most other sites want original content from their guest posters. So be sure to rewrite the whole thing. You can still include key points from previous posts, but rewriting something that you created can extend its life beyond your own readership.
  3. Publish a compilation. If many of your posts carry a similar theme, such as technology or e-mail marketing, compile the best ones for an e-book. Then you can repackage it and sell the collection on your website or on sites like Amazon.
  4. Produce an e-book. This is similar to number 3 above, but in this case, the essays don’t stand alone. You’re actually taking several of your posts and rewriting the material, then reorganizing it in a way that it reads like a non-fiction book.
  5. Create an infographic. Readers like having data at their fingertips, usually in a quick, easy-to-read format. If several posts have a similar theme and related data, you can compile the information into a colorful infographic.
  6. Share on social media as soundbites. Sites like Twitter and Instagram are great for posting snippets of information. You can take key points from your posts and repeat them on various social media sites, one key point or sound bite at a time.
  7. Share information via a podcast. Podcasts are more popular than ever, and the technology has gotten so advanced that it’s easy to create one. Whether you post the podcast to your website or make it downloadable through Google Play or Apple, you can easily expand your audience reach with content that was created elsewhere.
  8. Host a webinar. If you feel comfortable speaking in front of a camera, hosting a webinar might be right for you. Again, you’ll be able to pull content from various posts and presenting it in a live format, which can help you reach different audiences.
  9. Create a slide presentation. This goes hand in hand with any online classes or webinars you host.  A Power Point presentation can present content in small chunks to a new audience.
  10. Develop an online class. Similar to a webinar, an online class puts you and your specialized content in front of new, fresh audiences. Include a slide presentation and a handout, and you become a triple threat.
  11. Produce a workbook or handout. Whether in combination with a workshop or online class or presented as a standalone product, a workbook is a practical way to present your content.
  12. Create a white paper. According to Investopedia, a white paper is an informational document distributed by an organization, government agency or non-profit group to present a solution, product or service to influence readers’ decisions. Usually not more than six or eight pages in length, white papers are another way to present your content, especially if your goal is to have the public see you as n expert in your field.
  13. Distribute a monthly e-newsletter. As part of your newsletter, include an abbreviated version of the original post, so readers get a sample of your blog content.
  14. Create a visual library or portfolio. Last week, I provided tips on creating an online portfolio to showcase your writing. As visual representations of your work, a portfolio can succinctly showcase your best pieces. Add an appealing photo or image to go along with a short excerpt from your best pieces and display them on a separate page on your website.

As you can see, you can take your original content in different directions. Of course, there may be other ideas not listed here that better suit your purposes, or you may come up with a few of your own. You’re only limited by your imagination. But you can see how repurposing original content can extend the life of your writing beyond your own website.

Tips for Creating an Online Portfolio for Your Writing Business

~ The Regal Writer ~ 1 Comment
Photo by Anthony Shkraba on Pexels.com

Whether you’re beginning your career as a writer or you’ve been writing professionally for a while, you’ll want to show off your best work. That’s where an online portfolio can help you present your best pieces.

According to The Free Dictionary, a portfolio is a collection of works or documents that are representative of a person’s skills and accomplishments. It’s one of the most important marketing tools you have to demonstrate the type of work you can do for potential clients. It’s in your professional interest to make your online portfolio look as clean and compelling as you can.

If you’ve never had a portfolio, you might feel unsure about how to create one. Or perhaps you have one but it hasn’t been updated in several years. Consider this a primer on portfolio management.

Basic tips for creating your portfolio

The following tips from The Vault and Make a Living Writing can help you get started.

  1. Understand the purpose of your portfolio. What do you want to achieve with it? Are you using it to look for a job or to apply to graduate school? Are you trying to build your brand and find new freelance clients? Whatever the purpose you decide will determine what types of samples you should include in your online portfolio.
  2. Know your audience. If your audience is comprised of non-profit groups, you may want to include a few samples of work you’ve done for other non-profit organizations. If your audience is made up of professionals, such as insurance agents, CPAs and attorneys, you’ll want to include samples that contain content for those groups. Know who your audience is and what they are looking for. Then tailor your portfolio to your specific niche or ideal client.
  3. Curate the best and most relevant samples. Make sure your samples you choose represent the best quality work you’ve done. Your collection should also showcase the type of work you’d like to do in the future. The best quality projects will speak for themselves with little or no introduction from you.
  4. Include a brief introduction to each sample. The intro may be helpful so visitors understand the why of the project. Not everyone will get it with just a visual link alone. Besides, the introduction gives you a chance to show of your copywriting skills.
  5. Don’t overcrowd the portfolio. Keep the site neat and tidy so it’s easy to see the samples. Focus on quality, not quantity. Ten high-quality pieces may be more appealing to potential clients than 30 that are mediocre.
  6. Use thumbnail sized images. Smaller images take up less space on your site, making it appear more neat and clean, and more appealing to visitors. While having a list of links, (which many writers maintain for its simplicity, including yours truly), providing images adds visual interest. 
  7. Make sure you keep your portfolio updated. As you complete projects and get fresh clips, you’ll want to add them to your portfolio. In addition, you’ll want to review your portfolio every six months to one year to make sure it’s current.

But what if I’m starting out and don’t have many clips to show?

If you’re new to copywriting or freelancing and don’t have many clips, start with the few you do have and slowly build from there. Experts suggest beginners create a few samples of their own, such as a newsletter or blog post. Another possible suggestion is to offer copywriting services to local businesses, such as revamping their website with fresh copy or creating a newsletter for a non-profit group. Yet another strategy is to pitch stories to websites you’d like to write for to add to your portfolio once they’re published.

For some outstanding examples of online portfolios, check out these on portfolio site Format.com.

Your portfolio can be created on your own website, which most writers I know prefer to do. Sites like Squarespace and WordPress offer a portfolio layout. You can also check out the various external portfolio sites, such as clippings.me, pressfolios.com or Contently.com.

When you’re done creating your online portfolio, remember to promote it everywhere you have a profile. Include a link on your LinkedIn profile, on your emails underneath your signature and on your business card, if you have one.

When you’re building your writing business, your portfolio will reveal much about your experience and capabilities. So make sure your portfolio look its best.  

For more suggestions about setting up your online portfolio, check out these articles:

The Muse: 4 Secrets to Building a Portfolio That’ll Make Everyone Want to Hire You
The Balance: Your Writing Portfolio

Is an MFA Program in Your Future?

~ The Regal Writer ~ 1 Comment
Photo by Vlada Karpovich on Pexels.com

Like many writers, I’ve often wondered if I would benefit from attending an MFA program to boost my writing capabilities. An MFA degree – Master of Fine Arts – gives writers an intensive educational experience about the writing craft. Did I have the desire to go back to school, to go through the application process? And did I want to spend money I really didn’t have on a program I wasn’t sure would help my career?

For me, the answer was no. I’ve been fortunate to find numerous workshops and classes about writing so I never felt compelled to apply for an MFA program. Other writers I know have found the MFA to be a valuable asset in their careers. BUT an MFA is not for everyone.

Before you take that leap, there are several factors to consider, such as costs, location, and the type of program. As of 2019, there were 158 full residency programs in the U.S. and 64 low-residency programs, according to Poets & Writers magazine. Full residency programs require students to be on-site and attend classes full-time. In a low residency program, students might need to attend sessions at the university location over a 10-day stretch twice a year while they work on their own the rest of the time. Some programs even offer class sessions abroad.

Every year more programs are launched. With so much to choose from, it can be difficult to know what to look for. Worse, there are tons of articles written on this subject. I’ve done some initial research for you here so you can sort through the key points. I’ll also share some valuable tips and resources to help you decide if an MFA program is right for you. But the rest is up to you.

Why would anyone want to pursue an MFA?

People decide to pursue a master’s program for a number of reasons. They may feel they lack proper knowledge about the writing craft or feel uncertain about their technical skills. Maybe they seek feedback for their writing, or want to be part of a community. For others, it’s learning to teach others, since some programs require attendees to teach classes. Whatever your reason may be, the long-term benefit is learning and growing as a writer.

When searching for a program, there are several questions to ask yourself.

* Do you plan to attend full-time or part-time? If you already work full-time, a full-time program may be more than you can handle, unless you are willing to quit your job for it. Full-time residencies may require you to live near the campus to participate in writing workshops and teach classes. Part-time programs don’t have nearly the time requirement that full-time programs do. Some of the classes may also be delivered online, which makes it more flexible for some students.

* What size program do you want to be part of? Depending on the school, you may attend small group sessions of less than 10 students, or larger programs with more than 30. Then there are programs with medium-sized classes.

* How much money are you willing and able to spend? While some programs are fully funded, meaning they offer all students in the program with financial assistance, others are not funded at all or are partially funded. That means you will have to find ways to finance your education. MFA programs aren’t cheap. Some can cost more than $20,000 a year.

* Do you have any desire to teach? Full-time programs that offer fellowships may require you to teach classes in exchange for income. That’s great is you want to work on your presentation and teaching skills. But if you have no interest in teaching, the full-time programs may be a waste of time.

* What kind of writing do you want to do? As Jacob Mohr writes on the TCK Publishing blog, most MFA programs frown on commercial and genre fiction. So if you want to publish your collection of horror stories, don’t expect a lot of support from program faculty. Most programs lean toward poetry, non-fiction and literary fiction.

Pros and cons of writing programs
Once you have these answers nailed down, you can examine the pros and cons of MFAs.

Pros:

  • You get feedback for your work from instructors and fellow students.
  • You can sharpen your writing skills so you write, edit, and critique more efficiently.
  • You receive intensive training on the writing craft, learning everything from plot structure, grammar and punctuation, and character development. You learn a lot in a short amount of time.
  • You have a chance to work toward a final project, usually a book or performance.
  • You can join a community of fellow writers who are working toward similar goals.
  • You don’t need to take the GRE or other standardized test to gain acceptance into a program.
  • Some programs are fully funded and provide financial assistance to support your education.

Cons:

  • Most MFA programs are pricey, unless you find a fully-funded program. Not everyone can afford to attend an MFA program, not even on a part-time basis.
  • MFA programs can be time-consuming and too intensive to fit into your schedule. Most programs are a 2-3 year commitment, which most people may not be able to give. In addition to attending classes, you may be required to teach classes or fulfill other obligations.
  • There’s no guarantee that you’ll find writing success after you complete the program.
  • Most MFA programs do not address the business side of writing, such as submitting work to editors, marketing yourself, how to get published, finding a literary agent, etc. It’s up to you to learn these hard skills.
  • MFA programs are highly competitive. Many universities receive hundreds of applications for only a handful of students, as few as 10 or 20. So the chances of being accepted are slim.
  • As Mohr mentioned above, most programs focus on literary fiction, poetry and non-fiction writing. Commercial and genre-based fiction is frowned upon. If you wish to write a sci-fi/fantasy series, don’t expect to get a lot of support for your work.

If you decide that an MFA program isn’t right for you, there are educational alternatives (thankfully). Try the slow, steady pace of the self-study or DIY MFA. This way you learn about the writing craft at your own pace. Take classes from local writing studios or schools, attend conferences and read self-help books about writing. This approach might take longer to teach yourself the proper techniques, but you control the subject matter and the timing of lessons. The self-study route also provides more flexibility so you can fit lessons around a full-time job or other obligations.

You can also join a writer’s group to get feedback for your pieces. Most important, write, write and write some more. Most published authors agree that writing a little bit every day is the best way to learn to write.

Still not sure whether an MFA is right for you? Check out Flavorwire’s roundup of opinions from 27 writers. The opinions are mixed. For example, Elizabeth Gilbert (author of Eat, Pray, Love), advises people to get “an advanced degree in the school of life…”

“After I graduated from NYU, I decided not to pursue an MFA in creative writing. Instead, I created my own post-graduate writing program, which entailed several years spent traveling around the country and world, taking jobs at bars and restaurants and ranches, listening to how people spoke, collecting experiences and writing constantly,” Gilbert writes.

For more information about MFA programs, check out these additional resources:
Association of Writers and Writing Programs: Guide to writing programs
Poets & Writers Magazine: 2019 MFA Index and Guide

Good luck and happy writing!