Whether you’re beginning your career as a writer or you’ve been writing professionally for a while, you’ll want to show off your best work. That’s where an online portfolio can help you present your best pieces.
According to The Free Dictionary, a portfolio is a collection of works or documents that are representative of a person’s skills and accomplishments. It’s one of the most important marketing tools you have to demonstrate the type of work you can do for potential clients. It’s in your professional interest to make your online portfolio look as clean and compelling as you can.
If you’ve never had a portfolio, you might feel unsure about how to create one. Or perhaps you have one but it hasn’t been updated in several years. Consider this a primer on portfolio management.
Basic tips for creating your portfolio
- Understand the purpose of your portfolio. What do you want to achieve with it? Are you using it to look for a job or to apply to graduate school? Are you trying to build your brand and find new freelance clients? Whatever the purpose you decide will determine what types of samples you should include in your online portfolio.
- Know your audience. If your audience is comprised of non-profit groups, you may want to include a few samples of work you’ve done for other non-profit organizations. If your audience is made up of professionals, such as insurance agents, CPAs and attorneys, you’ll want to include samples that contain content for those groups. Know who your audience is and what they are looking for. Then tailor your portfolio to your specific niche or ideal client.
- Curate the best and most relevant samples. Make sure your samples you choose represent the best quality work you’ve done. Your collection should also showcase the type of work you’d like to do in the future. The best quality projects will speak for themselves with little or no introduction from you.
- Include a brief introduction to each sample. The intro may be helpful so visitors understand the why of the project. Not everyone will get it with just a visual link alone. Besides, the introduction gives you a chance to show of your copywriting skills.
- Don’t overcrowd the portfolio. Keep the site neat and tidy so it’s easy to see the samples. Focus on quality, not quantity. Ten high-quality pieces may be more appealing to potential clients than 30 that are mediocre.
- Use thumbnail sized images. Smaller images take up less space on your site, making it appear more neat and clean, and more appealing to visitors. While having a list of links, (which many writers maintain for its simplicity, including yours truly), providing images adds visual interest.
- Make sure you keep your portfolio updated. As you complete projects and get fresh clips, you’ll want to add them to your portfolio. In addition, you’ll want to review your portfolio every six months to one year to make sure it’s current.
But what if I’m starting out and don’t have many clips to show?
If you’re new to copywriting or freelancing and don’t have many clips, start with the few you do have and slowly build from there. Experts suggest beginners create a few samples of their own, such as a newsletter or blog post. Another possible suggestion is to offer copywriting services to local businesses, such as revamping their website with fresh copy or creating a newsletter for a non-profit group. Yet another strategy is to pitch stories to websites you’d like to write for to add to your portfolio once they’re published.
For some outstanding examples of online portfolios, check out these on portfolio site Format.com.
Your portfolio can be created on your own website, which most writers I know prefer to do. Sites like Squarespace and WordPress offer a portfolio layout. You can also check out the various external portfolio sites, such as clippings.me, pressfolios.com or Contently.com.
When you’re done creating your online portfolio, remember to promote it everywhere you have a profile. Include a link on your LinkedIn profile, on your emails underneath your signature and on your business card, if you have one.
When you’re building your writing business, your portfolio will reveal much about your experience and capabilities. So make sure your portfolio look its best.
For more suggestions about setting up your online portfolio, check out these articles: