As much as I like my independence, there are times I wish I had a work colleague, someone to bounce ideas off of or someone to negotiate on my behalf. The office pet doesn’t count.
One of the challenges of being a solopreneur is managing the workload. You are literally on your own to handle the mundane tasks like invoicing, marketing and fixing computer problems. There’s more to being a solo artist than meets the eye.
Managing a solo workload can be challenging for some writers, who would prefer to focus on developing their craft than developing their business. At a webinar presented by the American Society of Business Publication Editors (ASBPE) I attended recently, a couple of project management experts outlined their tips for managing a solo workload.
1. Plan for the week ahead. Look at your calendar and make a master list of all the projects that need to be done and another list of the tasks that can wait. If possible, do this on Sunday evening when your mind is fresh. It’s important to make time in your schedule for business development to keep the pipeline flowing with work. Figure at least an hour a day for business development if you’re already busy; spend more time for that task if you’re not.
2. Break down tasks into those you do weekly, monthly, quarterly and annually. Assign short term goals for how much time you want to spend on those tasks. Invoicing you might do weekly, while budgeting and reviewing marketing strategy might be done monthly. If you have a business plan (and you probably should have one), experts suggest reviewing it at least once a year or once every six months to make sure you’re on track to meet your business goals.
3. Attach a deadline to open-ended projects to make them more of a priority. If there’s never a deadline to reach them, they’ll likely remain open-ended. Once deadlines are set, either by the client or the calendar, it’s a good idea to work backward setting intermediate goals and deadlines. For example, If you have a feature article due in three weeks, work backward to set mini-deadlines for source reviews, writing the first draft, completing interviews, and doing initial research. Tasks with tighter deadlines tend to be prioritized first. Breaking a bigger project into smaller chunks can make it easier to tackle.
4. Use systems to automate your tasks as much as possible. For example, use templates for routine tasks like sending out email blasts or invoicing so you’re not re-creating documents from scratch each time. Check out project management systems like Asana, Basecamp or Workfront to track your progress on major projects and set mini-deadlines.
Another option is outsourcing, especially the most tedious tasks. If you’re not numbers-oriented person—and most writers I know aren’t—hire a bookkeeper. If you’re not a fast or accurate typist, send transcription projects to places like Rev or Otter.ai. If you’re not a fan of social media, hire someone who can manage your social media accounts for you. If you schedule a lot of meetings, consider using Calendly so guests can view your calendar and set up the appointments themselves.
With so many tools available, it’s much easier to organize your time and your workload so you don’t feel overwhelmed. Once the most tedious tasks are out of the way, you can focus on the things that matter most for your business, like finding new freelance clients or finishing your current work-in-progress.
With a clear plan of action and the right set of tools, managing a solo workload can be a breeze.
The Regal Writer 