Know the Pros and Cons of Ghostwriting

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October theme: Scary, ghostly things related to writing

As a writer, there are numerous paths to take in your career and different ways to specialize. Ghostwriting is one of them.

According to content marketing platform CrowdContent.com, ghostwriters are “professional writers who craft material for others, taking a client’s vision, story or idea and creating a polished, publication-quality product that the client can attach his name to and call his own.”

You likely equate ghostwriting with celebrity memoirs, autobiographies, novel series and nonfiction e-books, but ghostwriting can be done for business writing too, such as press releases, blog posts, opinion pieces and speeches. You might have done a few ghostwriting assignments without recognizing it as such. Maybe you wrote a speech for a community leader or a VIP at your job. Or maybe you wrote a letter to the editor on behalf of someone else. Ghostwriting is just one more service to offer clients.

But breaking into ghostwriting isn’t easy and assignments are difficult to find, which can deter novice freelancers from entering the field. But there are advantages to writing for others too. Below is a brief breakdown of the pros and cons of becoming a ghostwriter.

Pros

1. Ghostwriters can earn income while pursuing your own projects. While you give up the byline, you get paid for your efforts. Plus in between ghostwriting assignments, you have time to work on your own projects.

2. Assignments can cover almost every topic under the sun. You may be assigned to write about anything whether it’s a self-help book, the Vietnam War or home decorating, you can learn plenty along the way. If you love to do research and are open to learning about different topics, ghostwriting might be the right gig for you.

3. You don’t need special credentials to enter the field. According to Careermetris.com, Advanced degrees and special certifications aren’t required to become a ghostwriter.
As long as you can write well, listen to your author carefully and take copious notes, you can succeed as a ghostwriter. As writer Jon Reiner writes, “A successful ghostwriter is first a good listener, and then a good writer.”

4. You are responsible only for writing, nothing more. Once the project ends, your responsibilities end too. You aren’t involved in other aspects of the project, such as production and marketing. Writers don’t need to be concerned with making public appearances and interviews to promote the book either since that will be the author’s job.

5. Once established in the field, ghostwriting can be lucrative. According to Fast Company, less experienced ghostwriters can earn $20,000 to $30,000 per project while intermediate level writers can earn more than $50,000. Once established, early assignments can lead to bigger and better paying ghostwriting gigs.

Cons

1. Ghostwriting is a competitive field. There are few opportunities available, and few of them are openly advertised on job boards. Assignment lead can be difficult to find and it can be painstakingly slow to develop contacts to find potential leads. Patience and persistence are needed to find that first assignment.

2. You have to give up a byline. Your name usually does not appear on the finished product. You do all the work but not the credit, though you do get paid.

3. You have to work for someone else. That person makes the decisions, which you may not agree with. You have to set aside your ego to work with them, and you will have little control over the project outcome.

4. There may be strict deadlines and fast turnaround times. According to CareerMetris.com, you might be required to work longer hours to meet a deadline because the author wants to publish a book to respond to current events.

5. The work may not be very interesting. Despite the fact that ghostwriters might cover a myriad of topics, you may find those topics boring or beyond your expertise.

Before specializing as a ghostwriter, consider the pros and cons. Which of these conditions can you live with, and which of them are deal breakers?

It might be helpful to talk to a few established ghostwriters to learn about their experience. Check out the Association of Ghostwriters to learn more about this niche.  

Despite the potential downsides, ghostwriting for others can be a satisfying way to earn an income while pursuing your own passions.


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