Have you ever read a book that stayed with you long after you finished reading the final page? Or watched a movie that kept you awake all night as scenes replayed over and over in your mind?

There are few stories that are so memorable that they grab you by the throat and throttle your senses, or grip your heart so tightly that you want to cry or scream. Most reactions to stories are more subtle, of course, but still effective. Sometimes, a film or book drains you instead, so all you want to do is clutch a warm, soothing cup of tea and sit huddled on the sofa staring into space trying to relive the story in your mind or erase it because it was too horrible to experience again.

Recently I re-discovered one of my favorite all-time films on cable and again, I experienced that “stickiness” of a good story. I grew up watching Fiddler on the Roof enchanted by the music and the romance in a time and place far away from the here and now. The story is about a Jewish peasant in prerevolutionary Russia contending with the marriage of three of his daughters. It wasn’t until I was older and watched it as an adult that I understood the historical and religious undertones of the story. Still, as I lay in bed that night a few weeks ago, the story, the characters and the music continued to play in my head, delaying sleep.

What stories have you read or watched that made you feel sad, angry, joyous, surprised, frightened or ecstatic? What films have made you take notice of an issue, a person or a piece of history that you had not noticed before? What stories or characters made you want to take some sort of action — to dance and sing, to hug your children to make sure they were safe and felt loved, or hop on an airplane to a place you had never been before, just because you saw it on the movie screen or read such a vivid description that you had to see it in person?

In the business world, the term “stickiness” refers to a website’s ability to keep eyeballs browsing its pages. I suppose the same “stickiness” can be applied to a story’s ability to stay on in your memory long after you closed the book. The story gives us so much pleasure that we want to experience that pleasure again.

So what makes a story memorable? What elements do memorable stories have in common that make them worth seeing or reading over and over again? Here are a few common elements, based on my own observations.

Fully developed characters. If fictional characters were real human beings, they wouldn’t be flat, emotionless people. Characters need depth, flaws, and qualities that makes them more like one of us. Strong characters don’t necessarily have to be good characters and they certainly shouldn’t be perfect or we wouldn’t be able to relate to them. Complex, multi-dimensional characters make the most memorable characters, and they aren’t always the most likable. Think Ebinezer Scrooge or Harry Potter’s Lord Voldemort.

Sense of time and place. We might remember a story for its unique setting or its place in history. For example, the yellow brick road in The Wizard of Oz is memorable because its unusual color transcends what we believe to be true of traditional paths that are made of other materials and other colors. It makes us realize that this is not part of our world.

Emotional connection. A story can be memorable by the emotional connection it creates between the characters and their readers or viewers. We can sympathize with Topol’s father figure in Fiddler on the Roof because of the emotional conflicts he faces. We feel the love he has for his family and his community, and we witness the pain and confusion in his eyes as he sees his old comfortable world falling apart, and he feels helpless to do anything to stop it.

Suspense. Without suspense, there isn’t much of a story, just a bunch of scenes with no connection to one another. Suspense creates tension, which is the engine that drives the action forward. As each chapter unfolds, another clue, character, or plot twist keeps our interest. If we want to know what’s going to happen next, we have to keep reading.

A satisfactory conclusion. There is nothing more disappointing than reading a page-turner only to get to an ending that makes you wonder, “What happened?”  The ending may not be what you or I have in mind, but it makes sense from the author’s or director’s perspective. We are so conditioned to believe in “happily ever after” that we expect happy outcomes in movies and books. So when a story ends differently, like Thelma and Louise driving their convertible off a cliff, or two young lovers split up at the end of La La Land, it can be a bit startling. The satisfaction comes with understanding that there is a resolution to the conflict in the story; it just may not be the one we wish it to be.

Granted most of these examples are films, but these tips work just as well for books, TV shows, even song lyrics. They tell stories too. Whether you write stories, or just enjoy reading them or watching them on film, remember that stories aren’t worth experiencing unless you can make them memorable.