
Have you ever bought a book solely because you were drawn to its cover? Or are you planning to self-publish and are struggling to find the right balance of imagery and text?
Let’s face it. Some book covers are more interesting than others. But just because it looks good doesn’t mean it will do what it’s supposed to do, which is to sell books.
When produced well, the cover design should not only grab readers’ attention, it should communicate several things to readers, such as:
* show an intriguing focal point
* provide a subtle preview of the plot
* introduce the protagonist
* establish the book’s genre and tone
I’ll tackle each one of these in detail.
An intriguing focal point
When you first look at a book cover, where does your eye automatically go? It might to an image, like the drawing on the cover of Lessons in Chemistry. If the author is well-known, their name might appear larger than the book title. In many cases, it might be the book title itself that in larger print to draw your attention. This may be especially true for newer writers who haven’t earned the name cache of a Stephen King or a Nora Roberts. Comb your shelves for examples. Notice the ones that stand out and which ones don’t. Then experiment by replicating a focal point suitable for your work in progress.
A subtle preview of the plot
The combination of imagery and title should hint at the plot. For example, the cover of The Messy Lives of Book People by Phaedra Patrick features a background image of a closed door surrounded by shelves of books, hinting at the story of a house cleaner tasked with finishing her employer’s last novel behind closed doors. Think about the key point of your story, then select images that present the clearest representation of that point.
An introduction to the protagonist
In addition to hinting at the plot, the cover design should also hint at the protagonist in some way. The image could reflect the person’s face, such as the ghostly image of Coralie Sardie whose story is at the heart of The Museum of Extraordinary Things by Alice Hoffman. It could also hint at their occupation or where they live. In The Hundred-Foot Journey by Richard C. Morais, for example, the image of someone slicing the skin off a piece of fruit with the silhouette of the Eiffel Tower behind it hints at a young man’s journey as a chef in Paris. As with the plot, think of your protagonist’s character and their journey, then choose an image that reflects their story.
The book’s genre and tone
Make sure the cover design is suitable for the book’s genre and establish the right tone. You want readers to recognize the type of story it is at first glance. For a light-hearted rom-com, for example, you might use lighter colors or pastels for the background with some humorous or playful image. On the other hand, mysteries and thrillers are likely to have darker backgrounds with equally darker images, like dripping blood or a bottle of poison.
More tips for book cover designs
1. Keep it simple, almost minimalistic. Covers that are overly complicated and cluttered have difficulty reaching readers. Give the cover some space to allow any images and text to breathe. “Using space wisely draws attention to the elements that you want potential readers to focus on, writes Jessica Bell at Jane Friedman.com.
2. Be unique and distinctive. You don’t want your book to look like every other one on display. Referring to Lessons in Chemistry again, the cover is simple with a single image and bright orange-salmon color that captures the eye. The color stands out because you rarely see it on book covers. If the cover’s goal is to sell the book, think of ways to make the cover stand out while still staying true to the story.
3. Create strong composition. The experts at Self-Publishing School suggests following the rule of thirds. Imagine breaking up the cover into three sections, allowing enough space for the book title, author name and image. Again, check your book shelf for examples. Add patterns and texture in subtle ways so they don’t distract readers.
4. Don’t overlook the back cover or spine. According to the design experts at Ingram Spark, the back cover usually includes a brief book summary, book reviews, an author bio, the ISBN number and bar code. Make sure the book title is clearly marked on the spine so readers can see it when standing upright on a shelf.
Whether you design the cover yourself or work with a professional designer, it’s helpful to keep these tips in mind. When conceived and designed well, your book cover can go far to market your book.

