Tag: Managing client relationships

Why you need to keep proving yourself as a freelance writer

~ The Regal Writer ~ 1 Comment
Photo by Ann H on Pexels.com

Working as an independent writer has its perks—setting your own schedule, control over workload and the type of assignments you do, etc.

There are downsides too, such as inconsistent cash flow and long stretches of time without work.

There’s another downside that few writers acknowledge or talk about—losing clients. Many times, it’s  through no fault of your own. The client simply decides to pull back on their use of freelancers.

But when you depend on multiple and semi-regular assignments from that client, the result can be devastating for your freelance business. You’re back to square one looking for new clients and assignments to fill the void. That means having to prove your worth to potential clients all over again. I confess that this is my least favorite aspect of freelancing. I’m much better at writing than I am at networking.

Author Colleen Story at the Writing and Wellness blog believes there’s one good thing about having to prove yourself: It’s being able to re-assess your business. The loss of a client isn’t necessarily a hardship but an opportunity to grow her business in a new and different direction. Other experienced writers like Story have come to accept the proving process because it exposes them to potential new business, and they find that potential exciting

As difficult as it is to update the resume and website and compile new clips, that downtime is also an opportunity to work on personal writing projects you’ve put on the backburner, learn new skills, focus on a different industry, or develop a different style of writing.

If you find yourself in the position where you have to prove yourself as a writer, here are a few tips for navigating this difficult phase of freelancing with greater confidence.  

  • Study the freelancing business. This is especially important if you are new to freelancing and aren’t sure where to begin. Read up on the freelancing business. Understand what it takes to get started and become successful. Freelancing is a form of self-employment, and self-employment isn’t for everyone. Follow freelancers on social media and browse their websites. Freelancer Kat Boogaard offers great insights and information toolkits for budding freelancers on her website. Consider joining a freelancers group like Freelancers Union or American Society of Business Publication Editors, which hosts monthly online networking sessions for freelancers. Moxie is another site that offers plenty of resources available to learn about freelancing before jumping in.

  • Work your network. Seek assistance and advice from people you know, whether they’re previous clients, former colleagues, friends, fellow freelancers. They can provide moral support too if you get discouraged.

  • Figure out a specialty. Is there a type of writing that you want to focus on, say blog writing or magazine feature writing? If you want to write for blogs and websites, learn about blog writing then draft several posts that you can use as samples. Ditto with magazine writing. Learn all you can about how to write magazine articles, then draft a few to show potential clients. It may be easier to market yourself if you specialize than if you are a generalist who can do a lot of things.

  • Maintain a positive mindset. Stay positive no matter how difficult the process gets. Be realistic with your expectations. Don’t expect results overnight. Keep your eyes and ears open because writing opportunities abound; you just have to be aware of them.

  • Learn about artificial intelligence. In some circles, AI is a dirty word, but it’s here to stay whether you like it or not. It will continue to play a bigger role in our creative lives, so be prepared to understand it more fully. Take time to learn what AI can do—and what it can’t do. You don’t have to use AI for your writing (only if you think it will help you and if it’s okay with the client). Just be aware of how it works.

Armed with new knowledge and experiences, you can prove your worth as a freelance writer to any new client you meet.

Tips for Working with New Freelance Writing Clients

~ The Regal Writer ~ Leave a comment
Photo by fauxels on Pexels.com

I’ve started working with several new clients recently, and with each one, I hope to develop long-term relationships with the promise of ongoing assignments. While I’m excited about these new developments, I’m also nervous about starting something new.

Several questions keep stirring inside my head: Will I make a strong first impression? Will they like my work? Will they hire me for more than one assignment? If the client is pleased with our work, three things may possibly happen:

* a productive, working relationship for the long term
* more assignments from the same client (repeat business)
* potential referrals to new clients

Fortunately, there are things you can do to improve your standing with a new client so they will come back to you again and again. If they know they can count on you to produce quality, well-researched feature articles for their publication, they will keep inviting you to write for them.

Here are my tips and suggestions for breaking in with a new client.

1. Get details in writing about the assignment. More often than not, they will send you a writing sheet that describes the assignment in detail, including word count, due date, maybe even other articles written about the topic. The writing sheet (sometimes called writer’s guidelines) may also include sources to interview, especially if it’s a trade publication. If the client does not provide anything like this, ask them for the details in writing, even if it comes in an email. I like getting these details in writing so I know what is expected of me.

2. Follow the writer’s guidelines. The client may have specific formatting requirements, such as capitalizing subheads or spelling out acronyms at first mention. They may ask for headshots of the people you interview. Make sure you follow these instructions. Freelancers can lose a client simply because they didn’t follow instructions. The client wants to work with someone they can count on to do the work that’s asked of them.

3. Meet your deadlines. I can’t stress this enough. If you can’t meet a deadline because you can’t reach a source, for example, contact the editor and let them know. Or maybe the source had a change in their schedule and couldn’t do the interview anymore, and you need to find another source. Contact the editor and ask if they have a source you can interview and/or if they are willing to extend the deadline. Sometimes they may have some wiggle room in their production schedule.

4. Keep the lines of communication open. Just as I alluded to above, if anything goes wrong with the assignment, let the editor know immediately. They may have suggestions on how to resolve the problem. Ask the client if they need additional information, such as images for the article or if they want you to send the article to sources for their review. These are small things you can do to make your editor’s job easier.

5. Proof your work before submitting it. While errors can slip by, you want to make sure there are as few as possible before you submit your final copy. When your work is clean, it shows you are conscientious about your work and it saves the client’s editorial team from having to fix it. Anything you can do at your end that helps the client is a huge bonus in your favor.

6. Be courteous, even if you disagree about something. If, during the editing process, the editor suggests changes to your article or they have questions about something you wrote, respond promptly and politely. Don’t get angry because they didn’t like your clever phrasing. Understand that they have a job to do.

7. Be sure to thank them. Whether they’ve given you a new assignment, made revisions to your story, or sent you a new referral, be sure to show your gratitude. Don’t be shy about asking for future assignments or referrals. It’s okay to say, “Please keep me in mind for future assignments or send my name along to another editor who might need writing help.”

While it’s exciting when an editor reaches out to you for a new assignment, it’s even more flattering when they pass along your name to another editor at a different publication. By following these tips, you can put yourself in the best position possible to earn new assignments and referrals to new clients. That can make your freelancing life a whole lot easier.