Tag: Kat Boogaard

Helpful Websites and Resources for Writers

~ The Regal Writer ~ Leave a comment
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If you read my blog, you’re likely embarking on a writing journey, whether it’s toward publishing success or simply trying to finish your first draft. Wherever you are on your journey, there’s plenty of help and advice from writing and publishing professionals. We’re all here to learn from one another.

Over the years I’ve followed numerous writers and editors to understand how to navigate the publishing world. Even though I’ve learned a lot since my own journey began, I still turn to the experts for guidance whenever I feel stuck.

I’ve compiled a list of my favorite experts which I follow regularly on social media or subscribe to their newsletters. No doubt you’ve heard of most of them or even already follow them. If you haven’t, feel free to check them out to see what they offer. Every little bit of advice helps, and reminds us that in our solo writing journeys, we’re never completely alone.

Jane Friedman (www.janefriedman.com). Jane is a former editor at Writer’s Digest, so she is well connected in the publishing industry and has a good, strong handle on the latest trends and news. While she writes some of the posts on her blog, most posts are provided by regular contributors such as Tiffany Yates Martin and Allison K. Williams. Best of all, she hosts numerous online workshops at reasonable prices, some as low at $25.

Janice Hardy (www.janicehardy.com). Janice is another writer I follow regularly. She’s an award-winning author of teen fantasy books as well as the Grace Harper urban fantasy series for adults. She has also published several non-fiction books about writing, revising and plotting. Sign up for her newsletter, and you’ll get something in your inbox every day, from writing tips to guest posts. 

K.M. Weiland (https://www.helpingwritersbecomeauthors.com/). If you want a deep dive into plotting, story structure and character arcs, Weiland’s website and newsletter is the place to go. Her specialty is archetypal characters, which may be more detailed that you might need for your own writing projects, but they might be worth a look to see if her insights work for you.

C. Hope Clark (https://chopeclark.com/). Clark is a veteran mystery writer and speaker with a weekly newsletter that is chock full of helpful insights about the writing life. The newsletter also includes resources, such as writing contests, fellowships, freelance opportunities, and publishers. While I have not directly benefited from any of the listings, I do find her insights and support inspirational and uplifting for those times when I feel discouraged.

Kat Boogaard (https://katboogaard.com/). If you’re serious about starting a freelancing business, check out Kat Boggaard, a veteran freelancer who has earned six-figures most of her career. She is incredibly down-to-earth and practical about the business. In her  newsletter, (now distributed monthly) , she is very open about the ups and downs of a freelancing career as well as work-life balance issues while raising a family, which makes her relatable. Check out her website, where she offers numerous forms and checklists that she uses in her own business. Sign up for her newsletter or follow her on LinkedIn.

Brooke Adams Law (https://www.wearewritingbrave.com). Author and host of Writing Brave, Law occasionally hosts a free online summit focused on the emotional aspect of writing, working through fear and self-doubt. It’s a topic that’s rarely touched upon and one that most writers I know deal with frequently. If you’re looking to Write Brave, check out Law’s site.        

Writer Unboxed (https://writerunboxed.com/). This community of writers offers an array of perspectives about the writing business. I especially enjoy the insights of Kathryn Craft and Donald Maass, who are masters of storytelling. Check out the weekly Flog a Pro feature, which highlights the opening page of a current bestseller and asks readers if they would read the book based on the those opening paragraphs. (More often than not, it’s a resounding “no.”) If you’re serious about writing fiction, this is the place to go for valuable tips and motivation.

The Brevity Blog (https://brevity.wordpress.com/). So you say fiction isn’t your thing, but narrative non-fiction is? You should feel right at home at The Brevity Blog. Similar to Writer Unboxed, it’s a community of writers that specialize in writing memoir and narrative non-fiction. Many of the articles, submitted by members of their community, deal with the challenges and triumphs of the writing life. Even if you don’t write literary non-fiction, this site is worth checking out.  

Writer’s Digest (https://www.writersdigest.com/).  WD is the go-to resource for any kind of writing you care to pursue. While they offer numerous online classes and webinars, they can be a bit pricey, and if you sign up for their newsletter, you’ll get a lot of promotional ads for their products. Still, the magazine is top notch and their weekly Monday Motivation is well worth reading.

Reedsy (https://reedsy.com/)  You don’t have to use Reedsy’s online writing app to take advantage of its various publishing resources, such as a weekly writing prompt. Check out their YouTube channel for their backlist of webinars and online discussions about the publishing business. They also lead live write-in sessions, editing sessions and first-line critiques, so even as they assist other writers, you can learn too.   

Writing and Wellness (https://writingandwellness.com/). Writing isn’t just about getting published. Sometimes, it’s also part of a wellness plan, to deal with emotional and mental health. Activities like journaling, writing poetry or personal essays are outlets to deal with anger, grief or sadness. Writing can also help you deal with physical pain, backaches and burnout. Freelance writer and author Colleen Story hosts this site to help writers deal with these issues, and put fear and self-doubt in the rearview mirror.

Hope you find these sites helpful in your own writing journey.

Learning to Work with a New Editor

~ The Regal Writer ~ Leave a comment

I received disappointing news a few weeks ago. One of my favorite editors that I’ve worked with the past three years left his company. In his email, he complimented my work and introduced me to his colleagues who would be taking over his accounts.  

Still, the news stung. I’m now dealing with the shaky aftermath. It’s never easy to get used to working with a new face and a new name. It’s like learning to slow dance with a different dance partner. I have to figure out how to dance without accidentally stepping on the other person’s toes.  

There’s also no guarantee that the new editors will want to work with me. Who knows if they have other writers that they prefer to work with? That, of course, is out of my control. I can only control how I develop my relationship with them.   

Where to begin that relationship-building process? It’s never easy, but it has to be done, even if there’s no guarantee anything will come about. I have a head start with the introductions my previous editor made on my behalf. Now it’s up to me to follow through.

This isn’t the first time I’ve had to build a relationship with an editor that replaced one I had been working with. The first time resulted in the connection I had with Scott, the beloved editor who recently left his company. So there is a history of success.

Here are my tips for developing relationships with a new editor, whether you’re new to the publication or they’re replacing a previous editor. Mind you, these connections are still a work in progress. I’m still trying to navigate the relationship landscape with three new editors.

1. Send each editor a note introducing yourself. Keep the note brief. If someone referred you, reference that person in your note. Tell them how much you look forward to working with them. Offer to provide your writing services (or whatever services you offer). Remind them what you can do for them. It might be helpful to share your professional experience, such as the industries and previous companies. Conclude the note with your contact information and some wish for a long-term mutually beneficial relationship.

2. Show your professionalism at all times. If you get an assignment from them, thank them for keeping you in mind for the project. Review the writing worksheet to understand what they are asking of you, and don’t hesitate to ask questions if you’re confused about anything. No, you will not appear stupid. It will show them that you are conscientious and are willing to work with them. Bulldozing your way through an assignment when you’re unclear about what’s expected is asking for trouble. Most important, show that you’re reliable by meeting your deadlines and communicating with the editor if you can’t reach a source or can’t submit the story on time. I have found that if I am running behind schedule because of difficulty reaching a source, editors are usually pretty open about extending deadlines – as long as you communicate the delay. Keeping the lines of communication open will ensure a happy client.

3. Hold off on submitting story ideas. Even if you’ve been writing for a publication for several years and you’re used to pitching story ideas, hold off on doing that until you and the new editor become more comfortable with one another. Give them time to get used to the way you write. Allow them time to get used to their new role. Remember, the ball is in their court. In the meantime, you can stockpile story ideas until the time is right to present them.

4. Mind your Ps and Qs. Focus on work quality. Proofread your story several times to make sure there aren’t any grammatical or spelling errors. Make sure the article you write covers all the points described in the writing worksheet. I would also avoid using artificial intelligence to help with writing your story—unless the editor specifically tells you that you can. I have never used AI for my features because the editors I work with provide the sources I need to interview. The article content comes from these sources, and cannot be replicated by AI. However, AI can be used for brainstorming ideas or doing repetitive work. If in doubt, always ask the editor.

5. Always stay in touch. If you don’t hear from the editor in a while, say several weeks or months, follow up. It may be that they’ve been too busy to reach out to you, or they didn’t need your writing services. Here’s a great tip from freelancer Kat Boogaard who shared this on LinkedIn: When you plan your schedule for the following month, reach out to editors you frequently work with and inquire about any upcoming assignments. Tell them that you’re in the process of planning your schedule and if they have any assignments, they can book them now so you’ll be prepared to jump on the project when it’s ready. It’s a great new approach for staying in touch.

Editors come and go. That’s par for the industry. At some point, an editor will depart, leaving you to establish bonds with the next editor. Don’t let that prospect throw you. While there are no guarantees, clear, consistent communication and producing quality work will get your working relationship off to a promising start.  

The Great Debate: Should You Call Yourself a Freelancer When Marketing Yourself?

~ The Regal Writer ~ Leave a comment
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I came across an interesting debate on LinkedIn recently. Noted freelance writer Kat Boogaard posed this question to her followers: To be successful, should you call yourself a freelancer?

The question received a great number of comments, many from people who proudly call themselves freelancers, including Boogaard herself. A few claimed that there’s a lingering stigma attached to the title and clients either perceive you as cheap labor, a beginner or are an unreliable profession that can produce good quality work. Much of that is untrue.

Some responses surprised me. I figured I’d see more comments from people who preferred another title, such as business owner or writing consultant. But largely, most of the commenters were proud to call themselves a freelancer.

The conversation reminded me of a colleague I overheard at a networking event many years ago, who bemoaned her fate as a freelancer. I remember hearing her tell another colleague, “Why is it that when I tell someone that I’m a freelancer that they assume my services are free?”

I’d like to believe that we’ve come a long way since that overheard conversation and that today’s clients are more accepting of the freelance term. After all, as one of Boogaard’s commenters point out, freelance is the nature of the relationship they have with clients; it’s not the nature of the work itself. 

That’s an important distinction to remember. Freelancing is simply the way you choose to work. It does not reflect the type of work we do.

So this begs the question: should you include the term freelance in your title when you market yourself to potential clients? Does it make a difference at how they perceive you? Does it make a difference in the types of clients who approach you or the type of assignments you’re offered?

Like any other issue, that all depends on who you ask. I’ve broken down the arguments below.

I proudly call myself a freelance professional because….
 
* It’s how I market myself to clients. It makes it clear who I am professionally, the work I do (such as writing or graphic design) and how I work for them. I proudly own the label and the narrative of a freelancer, and there’s no doubt about what I expect from clients in return.

* Freelance is a term that editors use when searching for writing support. If an editor searches for a freelance writer, and I don’t have that term in my LinkedIn profile somewhere, they’re probably not going to find me.

* The freelance term makes it clear that I am an independent contractor. I am willing to work WITH clients, but not FOR them. It makes it clear that I cannot be treated as an employee of their firm.

* The freelancer term has become more accepted in the marketplace. Many writers have been in the freelance writing business for decades, and have worked successfully under that title. More companies are noting their professionalism, their reliability and their high-quality production. Over time, any  skepticism about freelancers has faded.

I don’t call myself a freelancer because …

* Freelancing can be perceived as a vague term that covers a lot of ground in the creative field. It doesn’t always explain the work you do or how much experience you have. For instance, a freelancer could have two years of business experience or 20. That experience difference can matter a lot to potential clients. It might be better to emphasize the type of writing or creative work you do first before identifying yourself as a freelancer.

* It can imply that you will work low-paying gigs or for free, and thereby attract clients who expect freelancers to do a lot of work for not a lot of money. It can suggest, often unfairly, that a freelancer is a starving artist who will do anything to get published. As more freelancers have hit the marketplace and turned down the low-paying jobs, those assumptions have faded. Still, there’s a certain mindset, especially among small businesses, that they can take advantage of your “free”lancing.

* The term freelancer sounds impermanent and temporary, like the title of “interim manager” in sports. It can imply that the freelancer is there for a short time to hold down the fort while those in charge look for a better qualified candidate for the job you’re already doing. It can also suggest that you’re doing this work short term until you find a better opportunity. In other words, you’re there to collect a check rather than build a long, steady relationship with the client.

As you can see, there are solid reasons on either side. Much of it depends on your comfort level with the term. I recently changed my profile description to include freelance to test out the theory that editors might find me. We’ll see…..

If you find yourself in the middle of this debate, unsure whether to call yourself a freelancer or something else, here are a few questions to ask of yourself.

* What impression do you want to make to potential clients? How do you want them to see you professionally?
* How comfortable do you feel calling yourself a freelancer?
* How do you want clients to find you (via LinkedIn, X, Instagram, other job sites)?
* How do you see yourself? As a business owner? A consultant? A writer and editor? A freelancer?
* How concerned are you about misperceptions in the marketplace?
* How much experience do you have? Are you starting out as a freelancer or have you been working that way for a while?

It takes some serious soul-searching and experimentation with assorted titles to see which one works best for you. No matter how you define yourself as a professional writer, the freelancing business is definitely thriving and is here to stay. There’s plenty of room for new faces in the freelancing pool.

Why you need to keep proving yourself as a freelance writer

~ The Regal Writer ~ 1 Comment
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Working as an independent writer has its perks—setting your own schedule, control over workload and the type of assignments you do, etc.

There are downsides too, such as inconsistent cash flow and long stretches of time without work.

There’s another downside that few writers acknowledge or talk about—losing clients. Many times, it’s  through no fault of your own. The client simply decides to pull back on their use of freelancers.

But when you depend on multiple and semi-regular assignments from that client, the result can be devastating for your freelance business. You’re back to square one looking for new clients and assignments to fill the void. That means having to prove your worth to potential clients all over again. I confess that this is my least favorite aspect of freelancing. I’m much better at writing than I am at networking.

Author Colleen Story at the Writing and Wellness blog believes there’s one good thing about having to prove yourself: It’s being able to re-assess your business. The loss of a client isn’t necessarily a hardship but an opportunity to grow her business in a new and different direction. Other experienced writers like Story have come to accept the proving process because it exposes them to potential new business, and they find that potential exciting

As difficult as it is to update the resume and website and compile new clips, that downtime is also an opportunity to work on personal writing projects you’ve put on the backburner, learn new skills, focus on a different industry, or develop a different style of writing.

If you find yourself in the position where you have to prove yourself as a writer, here are a few tips for navigating this difficult phase of freelancing with greater confidence.  

  • Study the freelancing business. This is especially important if you are new to freelancing and aren’t sure where to begin. Read up on the freelancing business. Understand what it takes to get started and become successful. Freelancing is a form of self-employment, and self-employment isn’t for everyone. Follow freelancers on social media and browse their websites. Freelancer Kat Boogaard offers great insights and information toolkits for budding freelancers on her website. Consider joining a freelancers group like Freelancers Union or American Society of Business Publication Editors, which hosts monthly online networking sessions for freelancers. Moxie is another site that offers plenty of resources available to learn about freelancing before jumping in.

  • Work your network. Seek assistance and advice from people you know, whether they’re previous clients, former colleagues, friends, fellow freelancers. They can provide moral support too if you get discouraged.

  • Figure out a specialty. Is there a type of writing that you want to focus on, say blog writing or magazine feature writing? If you want to write for blogs and websites, learn about blog writing then draft several posts that you can use as samples. Ditto with magazine writing. Learn all you can about how to write magazine articles, then draft a few to show potential clients. It may be easier to market yourself if you specialize than if you are a generalist who can do a lot of things.

  • Maintain a positive mindset. Stay positive no matter how difficult the process gets. Be realistic with your expectations. Don’t expect results overnight. Keep your eyes and ears open because writing opportunities abound; you just have to be aware of them.

  • Learn about artificial intelligence. In some circles, AI is a dirty word, but it’s here to stay whether you like it or not. It will continue to play a bigger role in our creative lives, so be prepared to understand it more fully. Take time to learn what AI can do—and what it can’t do. You don’t have to use AI for your writing (only if you think it will help you and if it’s okay with the client). Just be aware of how it works.

Armed with new knowledge and experiences, you can prove your worth as a freelance writer to any new client you meet.

Helpful Resources for Freelance Writers

~ The Regal Writer ~ Leave a comment

Like most professionals, freelance writers don’t work in a vacuum. They have to surround themselves with a supporting cast to help them succeed. They also have to arm themselves with knowledge and skills to win new client business.

In my freelancing journey, I’ve relied on several helpful resources to refine my craft and stay motivated, especially when I feel stuck or discouraged or filled with self-doubt about the wisdom of my career path. Here are my go-to places for inspiration and skills development.

Websites/Blogs:

Funds for Writers – If you have ever wondered how to earn a living from a writing career, check out this site by mystery writer Hope C. Clark who shares tips and advice for finding sources of income. In her weekly e-newsletter, she compiles lists of writing contests, literary agencies, freelance opportunities, writers’ retreats, grants and fellowships, and more. There’s plenty to read and learn from her site, and you’ll walk away feeling inspired.

Make a Living Writing – Carol Tice’s site is a go-to place for writers of all levels of experience. The blog covers tips and advice for getting published, how to find good-paying writing gigs and how to avoid  content farms. You can download a free e-book about how to avoid scams and browse lists of freelance writing jobs.

The Muse – While The Muse is primarily for job seekers, freelancers can find helpful tips for working with clients or finding career opportunities if the freelance life isn’t working out. Sign up for the news alerts about companies that are hiring, get insights from people who work at these companies, and get advice on how to approach a hiring manager.

Media Bistro – I’ve taken several of the online courses from Media Bistro, and they are well-paced, detailed and practical, covering everything from social media, advertising and copywriting to marketing communications and journalism. There’s also a job board for full-time gigs and a freelancer marketplace called Freelancer Connect where you can look for contract opportunities.

Writer’s Digest magazine – Whether you freelance for businesses or write fiction, Writer’s Digest offers the most comprehensive information, no matter what kind of writing you do. Find out about writers’ conferences, read interviews from successful authors, or take any one of hundreds of online courses. If you get writer’s block, they also offer writing prompts to get unstuck.

Jane Friedman – Friedman, a former editor at Writer’s Digest, has developed a loyal following among creative types who want to know how to get published. While Friedman reports on the publishing industry, she also shares guest posts from successful authors and editors who discuss everything from starting an author platform and how to pitch to a literary agent to how to start a blog and how to find beta readers for your novel. The online workshops are inexpensive too – about $25 for a 90-minute presentation.

Kat Boogaard – Boogaard is a successful freelancer who offers helpful resources to writers of all levels of experience, whether you’re a beginning freelancer or an established professional. Her weekly e-newsletter written in a cozy, conversational way, gives readers a peek into what it’s like to be a freelancer. She also shares freelance opportunities that she’s gleaned from social media. Check out her site at www.katboogaard.com.

Reynolds Center for Business Journalism – I recently came across this site while doing some random research about a topic I was writing about. The weekly e-newsletter called Tuesday’s 2-Minute Tip  provides ideas and advice about covering business topics, such as politics, cyber security, and supply chain businesses. Each article shares resources on where to find key data for business stories, statistics, and industry research.

Reedsy – Reedsy is an online marketplace for creative professionals who help businesses and individuals write and publish books. Reedsy also offers free online workshops via YouTube about the writing craft. You might find workshops about character development, working with an editor, or creating tension in  stories. If you’re interested in self-publishing, Reedsy offers a platform to help bring your story to life.  

Networking:

American Society of Business Publication Editors (ASBPE) Monthly Freelancer Networking Group – Each month, freelancers meet online to talk shop. In addition, ASBPE lists job openings and news about writing for business trade publications. If you write long form articles for the business trade, this group is for you. Best of all, membership is free.

Freelancers Union – Your business is more than writing; you need to understand the financial side too. At the Freelancers Union, you’ll find numerous resources to help you operate your writing business as a business. Create contracts for your clients or learn how to manage your invoicing. There’s also an insurance marketplace for health, term life and liability insurance (among others) because well, writers need insurance too. Sign up for alerts to stay abreast of developments on laws that can affect writers. The Union may not be the most glamourous of writers’ sites to know, but it is probably the most important one.
 
Editorial Freelancers Association (EFA) – As writers of fiction and/or nonfiction, there will be a point when you need to hire an editor. One of the best places to find one is the EFA. You can post a job or browse the member directory to find a match. Also check out the editorial rates page to know what you can expect to pay a freelance editor, or if you’re a freelancers, what to charge a client. There are numerous chapters throughout the country, so you can be sure to connect with other freelance editors wherever you are, and many of their events are online.

Books:
In addition, I have found the following books to be not only helpful but essential for developing my writing business.

  • Arts & Numbers: A Financial Guide for Artists, Writers, Performers and Other Members of the Creative Class by Elaine Grogan Luttrull
  • The Ultimate Guide to Marketing Your Freelance Writing by Linda Formichelli
  • A Step-by-Step Guide to Freelance Writing Success by Laura Spencer and Carol Tice

No matter where you are in your writing journey, whether you write for business clients or write fiction, these resources will help you stay on the leading edge of industry trends.

Eight Content Ideas to Make Your Newsletter More Read-worthy

~ The Regal Writer ~ Leave a comment

Be sure to check out this week’s writing prompt.

Newsletters are one of the best marketing tools you can use to reach clients and customers. Whether you’ve had a newsletter for your business for a while or you’re thinking about starting one, it’s helpful to share good, strong content can put you in front of readers and keep them informed and engaged.

But most business owners and bloggers know little about newsletters. What kind of content should they include? What will their readers want to know and read about? The answers will depend on what type of business you have. For example, a yoga studio might include tips for maintaining a healthy lifestyle, healthy recipes, profiles of instructors and studio news. It might be a good place to promote a special offer too.

Or perhaps you provide a dog walking service. Your newsletter might include news about new dog treats, pet grooming tips and a list of local veterinarians.

While I have yet to start a newsletter for my writing business, I’ve worked on several others for employers and clients. I also subscribe to several newsletters from writers and publishing professionals, including Kat Boogaard, Joanna Penn and Jane Friedman. Each of their newsletters are unique based on what information they want to share with their readers and what services they want to promote. Some are sent out weekly (Boogaard’s) and C. Hope Clark’s Funds for Writers while others are shared monthly.

Those are some of the issues you will have to ask yourself as you determine your newsletter content. How often do you want to send it out? What kind of information do you want to include?

One thing is clear. The best newsletters offer helpful advice and information to their readers. They put their readers’ interests first. Further, the least helpful ones focus too much on marketing themselves with little thought about their readers’ interests.

So what kind of information can you include in your newsletter? Here are a few ideas.

  • Start with a brief opening to welcome readers. Keep it brief, no more than three or four paragraphs. Make it timely, referring to current events or the latest news in your life such as a conference you attended, a holiday or family event. Keep it casual and conversational as if you are speaking to friends, (which of course you are).
  • Link to your own blog/website. If you post to your blog frequently, perhaps a few times a month, why not share links to the most recent stories? We used to do this at one of my employers since we posted to our company blog nearly every day. In the weekly e-newsletter, we shared the headlines to the latest stories and linked back to the blog. This is a great way to generate interest in your work and give people a reason to visit your site. It’s one of the easiest things you can do to promote your business or services. Don’t post every single link, but only the top three or four that your readers may find useful.
  • Link to the most interesting news stories and blog posts that you’ve read. No doubt you subscribe to numerous blogs and online magazines. What is the most interesting and memorable things you have read from these sources? Make a list, then link to those articles in your newsletter. Freelance writer Kat Boogaard shares her favorite stories in each weekly newsletter issue. It’s a great way to share industry news that readers may not have known about.
  • Conduct interviews. Is there someone in your sphere whose work you admire? Or perhaps they’ve done something remarkable, like finish a marathon or got their first book published. Reach out to them for a brief interview. I like the Q&A format because it’s easy to read. But keep it brief, no more than four or five questions. Keep in mind that readers don’t have a lot of time to read and will skim through the material. So keep your questions on point.
  • Consider sharing a guest post or article. If you don’t have time for a short feature for your newsletter, why not recruit a fellow writer or business owner to prepare something. I’ve seen this done on several newsletters I receive, which adds a new dimension to your offering. Plus it helps build rapport and support among fellow writers and business owners, especially if they have a product or service that would benefit your readers.
  • Include a book review or recommendations. Have you finished reading a book about a topic pertinent to your business? Why not write a short review and share it in the newsletter? An alternative is to list books about a common theme or topic that may interest readers. For example, find three or four book titles about time management and share links to Goodreads or Amazon for details. This is another way to provide valuable service to readers.
  • List upcoming conferences and workshops. Since so many conferences are being offered via Zoom or other online platform, more people can participate in them that couldn’t before. Your newsletter is a great vehicle for sharing links to upcoming conferences, workshops and events that may interest your readers.
  • Close with a positive message. Ending with a quote from a famous person can inspire readers  and motivate them to be their best. My daily news brief from my health care provider always concludes with a healthy recipe, three tips for a healthy lifestyle, and a quote that makes me feel positive about the future. You can do the same for your readers.

While there’s no guarantee that readers will share your newsletter with their friends, it’s nice when they do.

Remember the best newsletters focus on the readers’ interests, so avoid too much self-promotion which can turn off readers. A little promotion of a product or service is okay, but when it’s done with a relentless force, people may give up on you.

Another piece of advice: browse the newsletters that come into your in-box every week or every month. Notice what you like and what you don’t. Then make a list of components you’d like to include in your own newsletter.

Focus on providing tips, tricks, tools and resources that will make your readers’ lives better. Make sure you are consistent with your timing too. For example, if you decide to distribute your monthly newsletter on the fifth of the month, make sure you do it every month. Readers will begin to look for it in their in box.

Keep the newsletter brief. Most people don’t want to spend hours reading lengthy articles because they suffer from information overload as it is from all the material they already receive. You want your newsletter to stand out. It’s not how long the newsletter is, but the quality of the information you provide.

What about you? Do you have a newsletter for your hobby or business? How often do you distribute it? What kind of content do you include?