Is Too Much Noise Hurting Your Creativity?

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How do you express your creativity? Does music put you in the mood, or do you need complete quiet to let the creative juices flow?

For years, scientific research has found that music played at a low volume can enhance a person’s creativity. A new study, published in Applied Cognitive Psychology and reported in Medical News Today, has debunked this notion however. Researchers from three European universities who conducted the study found that quietness or even mild background library noise is more beneficial to creativity than music. It didn’t matter if the music was instrumental, contained familiar lyrics or unfamiliar lyrics. Music of any form impaired a person’s ability to solve tasks involving verbal creativity, such as writing and conversing.

For the study, researchers asked participants were given three words and were asked to add another word to each one to create a new word or phrase. For example, for the words dial, dress and flower, the correct answer was the word sun which created three new words: sundial, sundress and sunflower.

This exercise is an example of Compound Remote Associate Tasks (CRAT) which scientists often use to assess creativity. CRAT demands creative convergent thinking which connects different ideas to determine one correct solution to a problem. This contrasts with Alternative Uses Tasks, which engage “divergent thinking,” meaning that multiple possible solutions are generated.

Researchers found that listening to music disrupted a person’s verbal working memory that supports creative problem-solving in everyday tasks, such as driving, decision-making, conversing, and of course, writing. Even background library noise was a better option than music, the researchers found.

This conclusion contradicts a study from 2012 that found that ambient background noise was an important factor in creative cognition. Research found that a moderate level of ambient noise – about 70 decibels, equivalent to a passenger car traveling on a highway – enhanced creative performance. However, higher levels of noise above 85 decibels hurt creativity by reducing a person’s ability to process information. As noise volume increases, so does one’s level of distraction.

What does this mean for writers, artists, poets and other creative types? It means quieter environments are likely to enhance your creativity outflow. Noisier environments are more distracting. If you enjoy music, perhaps keep it at a low volume so it simply hums in the background.

Other factors also should be considered, such as the type of creative work being performed. Does the task demand verbal working memory for memorizing lines from a play, practicing a speech or writing a poem? Or is the task related to alternative divergent thinking, which allows the mind to wander off in different directions, especially helpful for brainstorming.

If you want to stir your imagination and brainstorm story ideas, go ahead and play music. It will likely stir your imagination. But if you need to resolve a problem or need a fixed solution, like finding the best words to express yourself in a letter, you might want to turn off the music.

Another factor is the person’s personality. Some people, myself included, cannot tolerate high levels of outside stimuli. Others are not only not bothered by outside stimuli, they thrive on it. I admire any person who can zip off a short story while sitting at a local coffee shop with music blaring from the speakers.

There’s one final factor to consider: a person’s mood. Sometimes listening to your favorite music lifts your spirits. When you feel good, the ideas begin to flow.

As writers, bloggers and business communicators, we need to protect our creative resources. It’s one of the most vital resources we have for our work. Minimizing the noise in your environment not only protects your ears, it protects your creative well-being.

Which type of environment works best for your creativity? Do you like to work in a quiet environment, or do you prefer to work with music that inspires you?

Related Stories:
How to Use Music to Boost Your Creativity, Medium.com
How Listening to Music Significantly Impairs Your Creativity, Neuroscience News

How Creative People Can Survive in Non-Creative Jobs

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When you think of a creative person, what images comes to mind? An improvisational comedian? A ballet dancer, an artist or songwriter?  Do you ever stop to consider that maybe business owners and company CEOs have a creative spirit too? It’s not always obvious to the rest of us. But I believe they could not have reached their level of success without having some creative juice coursing through their veins. The rest of us don’t always get to see it.

I believe we are all born with creative gifts. It doesn’t matter if you are the company CEO, the sales manager or the guy in the mailroom. We all have a creative source within us that begs to be exercised. It is no wonder I see so many people leave the rat race to write a novel, pursue a singing career or become a curator at an art museum.

Working in a dull 9-to-5 job can sometimes stifle that creativity – but it doesn’t have to. I worked for 10 years as an administrative assistant, which required little, if any creativity. Between making travel arrangements for VIPs, organizing files, updating monthly spreadsheets and making sure the supply room was well stocked, there wasn’t a lot of room for more imaginative endeavors. But I was also blessed to work with managers who understood my need to indulge my creative talents, even if it was only to design a flyer or write a customer service letter.

If you believe the corporate world has robbed you of your creative edge, don’t lose hope. Your creative spirit is alive and well. It just needs an environment in which to thrive.

But don’t sit around waiting for inspiration to strike. Be proactive. Look around the office for opportunities to express your creativity. Here are a few ideas:

* Be a problem solver. Solving problems is a valuable skill in the workplace, often requiring thinking outside the box. To solve problems, you have to tap into that creative reservoir within yourself. Whether it’s coming up with a complex solution to a long-standing customer relations issue or developing a new product that can change the way people work, creativity is at the heart of these innovations. And innovation is what drives businesses to grow and prosper.

* Learn new software programs. Teach yourself to do desktop publishing using Adobe InDesign or create Power Point presentations. As you gain more experience doing design work, you can add samples to your portfolio and become a valuable go-to design resource for your friends and colleagues, who may not have the design skills you just acquired.

* Plan events and parties. In a small office especially, you may have to wear many hats. Event planning may be one of them. Maybe you are assigned the task of planning a co-worker’s work anniversary celebration, a meeting of the board of directors, or the annual Christmas party for the office staff. Surprise parties are even better, because they challenge you to come up with creative ways to keep the party a secret. And decorating the office party room naturally lends itself to creative expression.

If meeting planning is not in your job description and it’s something you want to break into, ask your boss or the person in charge of planning meetings if you can help. You not only show your creative side and your initiative.

* Display your artwork. Are you an artist, painter or photographer? Ask your boss or manager if they are willing to display your artwork in your office. At a nearby yoga studio I regularly attend, one of the instructors recently displayed her artwork around the studio. It was a great opportunity to showcase her talents and sell her work to studio clients.

* Display your writing skills. Writing skills are highly valued and often overlooked in the workplace. If you like to write and have a talent for telling amusing stories, there may be opportunities for writing that can be an outlet for your creative genius. Offer to write customer service letters for your boss or the sales department. Ask the marketing director if you can contribute to the company blog or write articles for their newsletter.

I once worked as a temp at a Japanese-owned property management company that managed multiple hotels around the world. One day, the president of the company, who spoke very little English, asked me to write a thank-you letter to a friend who had taken he and his wife out to dinner. I quickly drafted a letter – only three sentences – and showed it to the president. From his wide smile and enthusiastic nod of his head, I knew I had hit the mark. No matter what type of company you work at, good writing skills will always be valued by higher-ups.

* Get a side gig. It seems many workers are doing side gigs these days. For many, it helps them bring in more money. For others, the side gig does what the day job cannot do – feed the creative soul.

These are just a few ideas to get you thinking about other ways to add a creative edge to your non-creative job. Brainstorm with co-workers and your boss, and see what you come up with. That alone is a creative challenge.

You can’t always change the circumstances of your job (unless you change jobs), but you can change the way you think about your job. Sometimes, by simply accepting the fact that you work in an unimaginative office environment allows you to see opportunities for contributing your creative skills that you may not have noticed before. And that can make the day job all the more tolerable.