
I love visiting independent bookstores, especially the one in my neighborhood. There’s a cozy, warm, welcoming feeling the moment I walk in the door. I can usually find something on their shelves that I can’t find at other sales outlets.
Indie bookstores are key contributors to the local economy, provide kind and friendly service to customers, and simply make the book shopping experience more pleasurable.
This Saturday is Independent Bookstore Day, a time when we can all show our love for independent booksellers by visiting their shops, browsing their shelves and making purchases.
Indie bookstores never went away, even as larger, online retailers dominated the market. While some indie stores did go out of business, many others have thrived and the industry continues to grow. According to the American Booksellers Association, the national trade group for independent booksellers, 254 independent bookstores opened in 2022 of which 179 were brick-and-mortar shops. Another 198 bookstores were expected to open in 2023 and 2024 nationwide. Meanwhile, only 53 indie bookstore businesses closed in 2022. The future looks bright.
A recent white paper by Harvard Business School attributes the resurgence of independent bookstores to their three main strengths: community, curation and convening.
Community—Bookstore owners won back customers by stressing stronger connections to the local community. They often give back to their communities, and choose book titles that reflect the interests of local residents.
Curation—Bookstore owners are focused on acquiring inventory that provides a “more personal and specialized customer experience.” In doing so, they have developed better relationships with customers by helping them discover up-and-coming authors and unique titles that they may never have considered reading.
Convening—Independent bookstores have become places to gather for everything from book signings and reading groups to lectures, game nights and birthday parties—events that online retailers can’t offer.
I would add one more component to the mix: personalized service. By focusing on the quality of book selections (rather than quantity) and the book knowledge of their staffs, indie booksellers can offer titles geared toward specific needs and interests of local readers. Staff are readers too, and their book reviews and suggested readings can help customers choose books based on their recommendations. Even Barnes & Noble has adopted this approach to bookselling to get back into brick-and-mortar bookselling.
These businesses are also strong advocates for free speech. They speak out against book bans and showcase the work of authors from underrepresented communities.
I have my own personal reasons for appreciating indie bookstores:
* I often find authors and book titles that I wouldn’t find elsewhere. I have found some true hidden gems on their shelves.
* Some bookstores specialize in a particular genre. For example, a romance-based bookshop opened recently in my area and, so far, is doing quite well.
* The store often offers discounts for special events, like Independent Bookstore Day and Black Friday, and my favorite place has a decent discount sale section.
* The staff are knowledgeable about the latest releases and up-and-coming authors. Their Staff Picks section is usually an interesting mix of classics, trending titles and new authors.
* Because they’re community-focused, they support and cross promote with other businesses in the neighborhood. For example, on a busy Black Friday, a bakery from the area provided freshly baked cookies for their event.
* They support the local publishing scene and authors. One author I know has her self-published memoir on display at a couple of independent bookstores.
* Booksellers are advocates for free speech. They fight against book bans and make sure the works of underrepresented authors get on their shelves.
Independent bookstores are here to stay, and for that I am grateful. Without them, I would not have been able to broaden my reading interests.
What about you? Do you visit independent bookstores? What do you love most about them?

