The Path from Journalist to Fiction Writer

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Writers come from all walks of life. Many have had previous careers, such as lawyers, doctors and journalists. No matter our background, we have one thing in common: a desire to tell stories. However, the journey to get published isn’t the same. In fact, it’s a struggle for most. That shouldn’t stop us from trying however.

I came from a professional background in association publishing. I knew how to string together complete sentences to present clear ideas. But how that would translate into a fiction writing career remained to be seen.

For me, writing an 85,000-word novel was a huge challenge. But did I have the patience and determination to see it through? That was the question. One I was itching to find out.

I started on this writing journey for several reasons.

* To determine the next chapter in my career. I was at a crossroads and wasn’t sure what was next for me. I had just left a full-time job after eight years and I wanted to take time out to consider other options. One thing I knew for sure was that writing was the core of my being, and it would play a significant role in my career in some shape or form.

* To fulfill a fantasy. I had toyed with the idea of writing a novel earlier in my life, but did nothing with it, likely because I didn’t know what I was doing. I knew nothing about story structure or scene development back then, nor were there the amazing number of sources available to help a newbie like me to learn the ropes.  

* To meet my accountant’s challenge. While getting my taxes done about 10 years ago, I updated my accountant on my job search woes. I confided that I wasn’t sure what to do next in my career. Her response? “I think you should write a book.” The challenge was on. My dear accountant has since retired, but I still hear her words of encouragement in my head.

* To sow the creative seeds that were sprouting in my brain. I don’t know if it was all the free time I had after I left my job or the writing classes I took, but my creative muse started working in earnest, spitting out story ideas like a factory. I had no choice but to work with them. I started to see story ideas everywhere, and there were too many to ignore. I saw them as a sign to take my dabbling to the next level.

Even though I wanted to take my writing to the next level and explore different genres, I knew there was plenty of work I needed to do. How did I move from corporate writer to aspiring novelist?

* I signed up for writing workshops and classes. It was at a local writing studio that I was able to unleash my creative writing juices. Being around other writers and getting their feedback helped me to hone my craft. 

* I subscribed to Writer’s Digest. Each issue is chock full of articles about the writing process, author interviews, agent profiles, news about the publishing industry, and tips for new writers. It also explores different genres, and gives a clear-eyed view of the writing life. There are other similar publications, like The Writer, Poets & Writers, Publishers Weekly (about the publishing industry) and Script Magazine (about script writing).

* I ramped up my novel reading. Since I had more time on my hands, I dove into my favorite hobby in earnest. I had forgotten how much I enjoyed reading. The more I learned about the writing process, the more I started paying attention to how the stories played out in the books I read. Reading was part of the self-education process.

* I started reading books about writing. The two best I’ve come across are by Stephen King (On Writing) and Anne Lamott (Bird by Bird). Though there were two very different approaches to writing, both provided the inspiration and motivation to support my writing goals.

* I started following authors, editors and publishing pros via newsletters and social media. I especially enjoy the insights shared by Jane Friedman, a former editor of Writer’s Digest, and book coach Janice Hardy. There are plenty of blogs and writing communities online covering the publishing business too.

* I joined a writer’s group. Though our group is small, only three people, we meet monthly to share best practices and motivate each other. The group is more about accountability and socializing than anything else. Still, it’s fun to talk shop with people who share my interests.

Though I started this journey in 2014, I’m still learning and growing. The more I have learned about writing fiction, the more I realize I need to learn and the more it feeds my determination to succeed. I hope one day to become published, and while I have accomplished a lot, that first completed novel to show editors and agents remains elusive.

For my readers and fellow writers who are in the midst of their own transitions or are considering one, here are a few tips based on my experience:

* Learn about creative writing and story structure as much as you can. No matter how much you think you know, there will always be something new to learn.

* Read as much as you can in your preferred genre. Notice how those authors crafted their stories and learn from their writing styles. It also helps you see what people are reading in that genre.

* Be patient with yourself. Learning about the writing process takes time and you will certainly make missteps along the way. Don’t beat yourself up when that happens. Instead, take a deep breath and start over. But don’t give up.

* Ask for help and support when you need it. Find a support group, not necessarily a writer’s group, but one or two people who will listen to your writing woes and be your biggest cheerleaders.

* Be consistent with your writing practice. That way you won’t lose momentum. Take breaks when you need it or when you feel stuck. Most importantly, have fun.

For more about this topic, check out these articles:

Navigating the Road from Journalist to Novelist
From Astrophysicist to Author: Tips for Making the Transition to Career Author
15 Tips for Starting Your Writing Career Later in Life

I’ll leave you with this wonderful tidbit of wisdom from science fiction author Mark Alpert: “Don’t worry about how long it takes to reach your dream. The long road just gives you more life experiences to enrich your fiction.”

How Writers Can Become Thought Leaders

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Several years ago, I interviewed for a writing job with an association. The Director of Marketing that I interviewed with told me she wanted someone who could translate her marketing lingo into simple and clear explanations to association members. The only problem was I couldn’t understand much of the marketing lingo she threw around like confetti. How was I supposed to translate her ideas if I couldn’t understand them?

One of those buzz words she kept repeating was thought leadership. To me, it was a vague marketing concept that held little meaning for me. When I finally dared to ask her what she meant by thought leadership, rather than calmly explain its meaning or give me examples, she got all huffy and annoyed because I didn’t know. Needless to say, I didn’t get the job, and frankly, I didn’t want it at that point because it was obvious we were not on the same page. 

Later, I wondered if she knew what she meant by thought leadership. It might have been clear inside her own head, but did she know how to explain it to someone else?

So in case you’re wondering what all the fuss is about, let me share some definitions. 

Thought leaders are individuals or firms that are recognized as authorities in a specialized field and whose expertise is often sought out and rewarded. Thought leaders are more than recognized experts; they drive discussions, inspire change, influence others to take action and solve real-world problems. 

Thought leadership content, by extension, consists of blog posts, videos, podcasts, images, etc., that demonstrate expert knowledge about a topic. They often contain research such as survey data, results from studies, and industry trends. As one marketing expert called it, “thought leadership is knowledge on the cutting edge.”

Don’t confuse thought leadership with opinion pieces, however, which lack the research element. Opinion pieces might give the author a voice about critical issues of our day and provide a personal perspective on the topic, but it usually doesn’t rely on research to make its point.

Why would writers want to become thought leaders? Why is it important for their writing careers if all they want to do is write my memoir or my novel? Isn’t it enough to be on social media?

Sarah Rexford, a writer, editor and SEO copywriter, says thought leadership may actually be more important than how many followers and likes you have on social media. She advises writers to embrace their personal brand. Start with what you love, she writes. What are you passionate about?

“When you build your brand around what you know and what you’re familiar with, you both embody your brand and grow as a thought leader,” Rexford writes. 

How to become a thought leader
Thought leadership is a writer’s path toward a creditable online presence. Even before you finish your first novel, think about how you want readers to think of you. Your author platform should include some thought leadership pieces so readers and potential readers can not only find you, but get acquainted with who you are. They’ll get a sense of your writing style too.

I suppose the first question to ask yourself is: what are you an expert about? Do you have any special knowledge or skills you can share with readers?

To become a thought leader, there are a few steps to take, as explained by educators with the University of Pennsylvania College of Liberal and Professional Studies.

  1. Start by creating high-quality content and publish it consistently. Focus on research-driven pieces that showcase your knowledge and understanding of industry trends, data and studies. The research can be about anything that interests you, whether that’s the publishing business, gardening or childcare. Avoid writing opinion pieces, however. Op-eds may express your personal thoughts about an issue and convey sometimes controversial stances, but they usually lack clear, deep research to make you stand out.
  1. Differentiate yourself in a crowded field. Browse the internet and you’ll find hundreds of blogs and podcasts about every topic under the sun. You can differentiate yourself by turning your personal experiences into relatable content. Provide a unique perspective or insight that readers won’t likely find anywhere else. Infuse the article with personal anecdotes to make it interesting and to create a balanced narrative. Readers want factual information with insight and analysis. That’s what makes thought leadership work. 
  1. Identify industry trends. Be alert for what’s happening in the world. Browse Google News for headlines, read widely from numerous publications and websites, attend conferences and listen to speakers, and network with other writers. Absorb as much information as you can so you become an expert and lead discussions with your readers.
  1. Engage with your readers. Don’t just invite people to read your blog. Engage with them by starting discussions. Answer readers’ questions if they comment on your piece. Build community around your expertise, and build a loyal readership. No one does this as well as Jane Friedman, who has used her expertise as a former editor of Writer’s Digest to share her knowledge of the publishing industry. She has created a community of writers and memoirists who subscribe to her newsletter, attend her online webinars or read the daily guest post on her website.
  1. Pay attention to your personal branding. Consider how you want readers to know you. Write with style and with heart. Be personable and engaging with others. Be the person that other people gravitate toward, not just for your expertise, but because you are kind and thoughtful. Remember that it’s your name on the blog post or news article, and it’s your face on the podcast. That’s the person readers and listeners will remember, and that’s at the heart of thought leadership.

As writers, we want people to recognize us and to think the best of us. But we can’t always hide behind our desks and hope to be noticed. Becoming thought leaders is one way for audiences to become acquainted with the creative people we are, long before we publish that first novel. 

How AI Can (and Cannot) Help Writers

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I recently attended several webinars about AI, and while I don’t think it’s appropriate for writing, I do see its potential in other areas, such as research and administrative tasks. 

I’m not alone. Many journalists and communicators are cautiously feeling their way around this new technology, wondering if and how it can make a difference in their workflow and productivity. The key is finding a balance between using it for practical purposes and maintaining creative and professional credibility.

How AI Assists Writers and Journalists

In a recent webinar by the American Society of Business Publication Editors (ASBPE), Bridget Botelho of B2B publisher Informa Tech Target outlined all the things AI can and cannot do. I think her insights are worth sharing. 

* Save time. Tasks like research or drafting a report using multiple sources can take hours. But AI simplifies the effort. Case in point: A colleague was charged with drafting a year-end report incorporating data from several sources that her employer had published throughout the year. Using AI, she was able to produce a rough first draft in a matter of minutes rather than hours.

* Research. Journalists like myself love this aspect of AI. We can ask AI to sift through vast amounts of data to uncover trends and connections. That makes it easier to write about those trends in a published article or news story.

* Cross-referencing. Users can request AI to cross-reference information claims against trusted databases to verify that the sources are credible.

* Transcription. Another aspect of AI I like is transcription. When recording Zoom interviews or attending press conferences, AI can quickly transcribe the recordings so you have a printed piece to review. I’ve used Otter.ai for this purpose which has been a huge time saver. You can set it up to connect with Zoom so it will automatically take notes during Zoom chats.

* Summaries. AI can generate concise summaries of lengthy articles, legal documents, research reports and speeches so you have a brief outline of key points.

* Source vetting. Looking for an expert to interview? You can ask AI to produce a list of sources with expertise about certain topics. AI will scour the web for their website and provide their background, location and contact information so you have their basic info before following up.

* Multilingual support. If you’re looking for a quick translation of a document that’s in a foreign language, say Russian or Arabic, AI can scour the language and present a clean English-language version.

Mind you, AI is not used for writing purposes but for non-writing tasks, such as research, administration, and organization. It’s meant to streamline our task operations so we have more time to do the things that DO matter, such as writing.  

What AI Cannot Do
Despite its advantages, AI has its limitations. There are many activities that are best performed by humans.

* Conduct nuanced interviews and build rapport with sources. You still need that ability to communicate and connect with the other person, listen actively for their responses and ask follow up questions. There’s a more active give-and-take when interviews take place.

* AI cannot break news stories. While it can collect and disseminate information upon request, it can’t keep track of what’s happening in the current moment. For breaking news stories, you need to follow the reporters who are on site gathering the news as it happens. You won’t find AI on the ground reporting on the wildfires or flash flooding.

*  AI can’t exercise ethical judgment on sensitive reporting situations. Journalistic reporting requires a certain amount of discretion so that sensitive information isn’t shared, such as the name of underage victims of assault.

* Understand cultural differences. While AI can handle quick translations, it doesn’t understand cultural nuances, say between the U.S. and Canada. The political environment in every country is different, so what might work fine in the U.S. may not be acceptable behavior elsewhere.

* Make editorial decisions that balance the public interest and ethical considerations.

* Generate a loyal following for your brand. It doesn’t know how to create the trust that’s needed to entice customers to follow your brand.

AI can’t do these things because it lacks critical thinking skills, which is (or should be) a human creator’s strength. Another characteristic it lacks is human emotion. It doesn’t know how to express love, fear, guilt, sadness or anger. That is where human writers excel, and that’s what sets us apart from the bots. For that reason alone, AI will never replace writers and journalists.

To use AI well is to understand its strengths and weaknesses, to recognize when it’s making stuff up, then push it to correct itself. It will do that, insist the professionals who use it regularly, especially if you say “please” and ‘thank you” in your prompt. 
Which leads to the final point of this discussion: make sure you prompt AI properly. One common mistake is to accept the output AI gives without looking at it critically. Here are a few  tips for creating prompts.

* Start with a simple request that describes the task you want done.

* Give clear directions. Describe the desired output you want, including format, structure, audience and any specific details you want included.

* Evaluate the output. Review the information from AI, check for quality and accuracy. Then provide feedback if something in the output seems off.

* Restate your request. Add on to your initial request with additional details to get the output you’re looking for.

* Double check the revised output. Always edit and fact check against reliable sources.

AI is here to stay. Rest assured it will not replace writers, editors and journalists. It’s up to us to make peace with this new technology and learn how to make it work for us.