Why you need to keep proving yourself as a freelance writer

Working as an independent writer has its perks—setting your own schedule, control over workload and the type of assignments you do, etc.

There are downsides too, such as inconsistent cash flow and long stretches of time without work.

There’s another downside that few writers acknowledge or talk about—losing clients. Many times, it’s  through no fault of your own. The client simply decides to pull back on their use of freelancers.

But when you depend on multiple and semi-regular assignments from that client, the result can be devastating for your freelance business. You’re back to square one looking for new clients and assignments to fill the void. That means having to prove your worth to potential clients all over again. I confess that this is my least favorite aspect of freelancing. I’m much better at writing than I am at networking.

Author Colleen Story at the Writing and Wellness blog believes there’s one good thing about having to prove yourself: It’s being able to re-assess your business. The loss of a client isn’t necessarily a hardship but an opportunity to grow her business in a new and different direction. Other experienced writers like Story have come to accept the proving process because it exposes them to potential new business, and they find that potential exciting

As difficult as it is to update the resume and website and compile new clips, that downtime is also an opportunity to work on personal writing projects you’ve put on the backburner, learn new skills, focus on a different industry, or develop a different style of writing.

If you find yourself in the position where you have to prove yourself as a writer, here are a few tips for navigating this difficult phase of freelancing with greater confidence.  

• Study the freelancing business. This is especially important if you are new to freelancing and aren’t sure where to begin. Read up on the freelancing business. Understand what it takes to get started and become successful. Freelancing is a form of self-employment, and self-employment isn’t for everyone. Follow freelancers on social media and browse their websites. Freelancer Kat Boogaard offers great insights and information toolkits for budding freelancers on her website. Consider joining a freelancers group like Freelancers Union or American Society of Business Publication Editors, which hosts monthly online networking sessions for freelancers. Moxie is another site that offers plenty of resources available to learn about freelancing before jumping in.
  
  
• Work your network. Seek assistance and advice from people you know, whether they’re previous clients, former colleagues, friends, fellow freelancers. They can provide moral support too if you get discouraged.
  
  
• Figure out a specialty. Is there a type of writing that you want to focus on, say blog writing or magazine feature writing? If you want to write for blogs and websites, learn about blog writing then draft several posts that you can use as samples. Ditto with magazine writing. Learn all you can about how to write magazine articles, then draft a few to show potential clients. It may be easier to market yourself if you specialize than if you are a generalist who can do a lot of things.
  
  
• Maintain a positive mindset. Stay positive no matter how difficult the process gets. Be realistic with your expectations. Don’t expect results overnight. Keep your eyes and ears open because writing opportunities abound; you just have to be aware of them.
  
  
• Learn about artificial intelligence. In some circles, AI is a dirty word, but it’s here to stay whether you like it or not. It will continue to play a bigger role in our creative lives, so be prepared to understand it more fully. Take time to learn what AI can do—and what it can’t do. You don’t have to use AI for your writing (only if you think it will help you and if it’s okay with the client). Just be aware of how it works.
  
  

Armed with new knowledge and experiences, you can prove your worth as a freelance writer to any new client you meet.